For the most part I agree – with one exception: event directories.
Event directories are an amazingly easy way to promote a public event, yet most event promoters don’t even know these sites exist, never mind take the time to list their events on directories.
What is an event directory?
An event directory is a free website that compiles and lists events. Some notable examples are Events in America and SocialVents. If you’ve ever searched for “things to do” while traveling to a new city, or if you’ve searched for specific events in the past, then you’ve probably seen sites like these.
The goal of an event directory is to get event hosts and promoters to list their events. The more events listed, the more visitors will come to the site. And more visits means more money for the directory site. It’s really that simple.
We’ve made it easy for you to be listed
Hopefully by now you’re saying, “I gotta go get my event listed on all these directories.”
Well, before you go running around to the many directories out there, relax. We decided to make it easy for you.
Rather than approaching each directory individually, creating accounts, and adding your events one at a time, check out Event Marketing by Constant Contact. You can click “Add my event to event directories,” and we will push your event out to be listed with a handful of the top directories out there.
The bottom line?
Directories are an amazingly simple way to get extra eyeballs on your event, and hopefully, extra butts in seats. They’re the most underrated event promotion tool available today.
It’s really just that simple, and it’s really free!
Are you using event directories now? Share your experiences with us in the comments section below. And for even more insights, follow @CTCTEvent on Twitter.