But wait! There’s one four-letter word you need to familiarize yourself with first—you have to have a G-O-A-L.
Without a goal, running a deal would be like entering a tunnel without a flashlight. You don’t know where you’re going, where you’ve been, and you certainly won’t be able to reach your destination.
So, before you launch your deal, sit down and really think about what you want this deal to accomplish.
Below are some scenarios that might start you on the path to defining your goal:
“Business has been slow and the bills are due — I need to make some money”
SaveLocal is all about giving small businesses control of their own local deals, which means you pick the deal, you control the promotion, you collect valuable contact information to help grow your business, and most importantly—you keep A LOT more than just 50% of the revenue.
So, if your financials are suffering, it might be time to “get your deal on” to bring some cash through the door. Just remember, you don’t want to come into it thinking, “Oh boy, I’m definitely going to have to spend money to make money. I hope I make enough to make it worth it.”
A better approach would be to say, “Gee, here’s an opportunity to make some revenue. What do I need to do to make sure I get the numbers I need to make a profit?”
Once you have these figures, you can get started crafting a deal your customers will enjoy, share with friends, and put some money in your pocket.
“A lot of my customers have moved — I need to get some new customers through the door”
You love your customers. They’ve been really good to you. But you realize that in order to keep the business going, you need to get some new bodies in the door. It’s a reality all small businesses face.
So, what’s the best way to do that? Create a SaveLocal deal your customers will truly enjoy AND want to share with their friends and family.
When you create a deal that is “share worthy,” you’re more likely to attract new customers that feel incredibly similar to your existing ones, because they share common interests, locations, and shopping habits.
Then you can include an extra bonus coupon to reward customers for buying and sharing the deal with friends or family. Make this an awesome add-on to your main deal that they won’t be able to resist. The more your deal is shared, the more new customers your business gains from the deal. According to our latest statistics, roughly 25% of deal buyers with SaveLocal are new customers to that business.
Now, that’s a good deal!
“I’ve got some extra inventory I need to get rid of before the end of the year”
Having extra inventory is a common problem for all sorts of businesses.
Here’s an idea. Run a SaveLocal Deal that includes the product you need to move as well as some other items that might appeal to your customers. Create a bundled offer.
Own a hair salon? How about running a deal for 25% off [the product you're trying to get rid of] plus a free manicure kit, styling brush, or shampoo.
You know your customers better than anyone. Make them an offer (deal) they can’t refuse and chances are they’ll take advantage of it and help you achieve your goal.
Other advice for small businesses when it comes to running a SaveLocal Deal
When you’re creating your deal, make sure to also consider the time of year you’re going to run it.
For instance, if you own a surfboard shop in New England and run a deal in January, you may get some die-hard customers to come in if they’re looking for some great prices, but others won’t be able to think about surfing when there’s a foot or more of snow on the ground.
Similarly, if you’re trying to run a holiday deal—craft it wisely. There’s a lot of competition out there so you want to make sure you’re not spinning your wheels trying to get your piece of the holiday spending pie. Try these tips when planning your holiday deal.
Plan early, plan often!
Once you have a goal in mind, you’re ready to set up your SaveLocal Deal. And the best news is—it’s really easy to do! Sign up for SaveLocal today!
Getting ready to run a SaveLocal Deal? Let us know what your goal is and how you plan on accomplishing it in the comments below!