Facebook Timeline example

Facebook Business Timelines: Good News for Small Business

Facebook Timeline exampleAny reputable business will have a website, and over the past 20 years, the design of business websites has evolved.

As consumers, we have learned what pages we can expect to find on a website; home, about us, contact us, news, recommendations – and depending on the industry – events, calendar, members, products and services.

However, driven by the need to make a unique statement, the location of these links can be found virtually anywhere on the website, and we have to look for them.

Good news!

Now there is no longer a need to hunt for the information you want about a business. The Facebook Timeline for Pages has become the “business template for the Internet.”

Although each Timeline will have a unique look and feel, they all have the exact same layout.

From the location of the logo, to the exact spot of the “About” link, to the special deals and extra apps the business has included, each element has a specific location, the same location, on every Facebook Timeline for Pages.

Besides the ease of navigation, the timeline/template has given the consumer power to ask for more – and before long, even demand it. Similar to the days of the “I want my MTV” ads, where consumers (and celebrities) demanded the cable channel be added to basic cable service, they are empowered to demand more from Facebook Pages before they “Like” them..

If you want someone to “Like” your Page, it’s time to give them a good reason. Look at your business’ Facebook Timeline. What elements do you offer?

Great imagery? Engaging information about your business? Engaging apps that offer something in exchange for a “Like?” These are the elements that differentiate your business Page from the others, and your Facebook Timeline from your website.

And what is a “Like?”

It is more than a customer just saying they like your business. It is an invitation into their personal newsfeed. It is permission for your business to communicate to them directly. It is also a recommendation as they are willing to publically “Like” your business.

“Likes” have tremendous value, make sure you give something of value in exchange.

So make a statement by taking advantage of the functionality of Facebook’s Timeline for Pages, and treat the people who “Like” you well!

Comments:

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  1. Ken Louko •

    I could not determine from this article whether Facebook has actually introduced a separate business landing page, or not. Screen shot examples would have helped clarify the topic.

    Reply
    • Ellen DePasquale •

      Thanks for your comment. Facebook has had a separate business page for some time, and at the end of February, they created a new layout. There was a lot of discussion about the new layout, and a lot of businesses who did not like it. However, now that it is here to stay, I believe there are many benefits to it, namely, the fact that now all visitors will know where to find information on the Facebook page as they all have the same layout.

      Hope this helped clarify things for you!

      Reply
  2. Ellen, this is great information and as you know, based on seeing your fabulous presentation on the “not so new” Facebook Timeline, I hired a firm to help design mine (in fact, I’ll be launching it soon!). Websites are 100% necessary but you are right, most of them have become well, sort of a big yawn. The Timeline gives us much more opportunity to be interactive and gain visibility and for small businesses such as myself, it can really be a boost to my social media game plan. I can’t wait for you to see my new stuff and tell me if I’m hitting the mark.

    Reply
  3. Great stuff and as you know I totally jumped on the Timeline bandwagon after seeing your fabulous presentation. The Timeline gives small businesses the opportunity to gain visibility and interact with our business “likes” in a manner that is much more robust and “real-time” than with our websites. I can’t wait till you see my new Timeline and let me know if you think that I am hitting the mark.

    Reply

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