They frequently create status updates, “like” photos, and scan through their news feeds, blissfully unaware of the incredible capabilities of Facebook.
Here are a few great Facebook features that often go unnoticed, hidden gems if you will, that could help improve your Facebook Page.
1. “When Your Fans Are Online”
When Facebook updated its insights recently, it added a metric called “When Your Fans Are Online.” This feature helps you figure out when you should post on Facebook by the time and day, in order to get the most engagement and reach. You can find this metric in the “Posts” tab.
The “When Your Fans Are Online” feature looks at data from the previous week and shows the average number of fans on Facebook by day of the week and by time of the day. You can see an overall average for time of the day or you can hover over a day of the week to see specific activity for times on that day.
You can then take what you’ve learned from these insights and what you know about your audience’s demographics and habits to determine the best time to post on Facebook.
2. Social plugins
Do you promote your Facebook Page on your website? Facebook’s Social Plugins enable you to add more than just a link. How about a “like” button, a live feed from your page, an embedded post, or a list of friends who also like your page?
To add any of these to your website you need to know either HTML5, XFBML (a special Facebook markup), or iframe. Visit Facebook’s Social Plugins Page and choose an option from the menu on the left. Facebook will display the code and give you options for your social plugin.
Here’s an example of a “like” box from HUTdogs that shows a stream of recent Facebook posts from their page:
3. Activity log
Facebook’s Activity Log lets you see a stripped-down version of your page’s content. It also allows you to sort by type. To see your page’s activity log, go to your page and view your “Admin Panel.” Click on the “Edit Page” tab and choose “Use Activity Log.”
Here’s an example of photo posts in an activity log from the United Way of North Central Massachusetts:
4. Downloading content and converting a profile to a page
If you’ve been using a Facebook Profile to market your organization instead of a Business Page, you can convert that profile to a page. You won’t lose your friends, and they will automatically become fans of your business page.
The first thing you’ll want to do is download anything you want to keep from your personal profile because none of your other content will move over.
To download your profile’s content:
- Click the gear icon on the top right and select “Account Settings.”
- Then go to the “General” tab in your settings and click on the “Download a copy” of your Facebook data link at the bottom.
- Then click the “Start My Archive” button.
Facebook will compile the data and send you a link to it via the primary email address on your account. What will you get? Data from 70 different categories including text from your posts, any photos or videos you’ve shared, and information in the “About” section of your profile.
Once your profile content is saved, it’s time to convert it to a business page. Go to Facebook’s Profile to Business Page Migration and follow the steps.
Need more help with your social media marketing?
We’re hosting a special online event: “From Just Using Social Media to Getting Real Results.”
This special event is happening Thursday, December 12 at 1:00 pm ET.
This 90-minute session will provide the training you need to take your social media to the next level and develop a strategic plan to start driving business results that will help your business grow.