Timeline Cover Photo
Timeline Cover Photo

Facebook Timeline for Pages: How to Get Around from the Top Down

Like it or not, Facebook Timeline for Pages is here.

As of today, all Pages will be converting to Timeline. If you haven’t prepared for the change, there’s no better time than now to learn your way around.

And hey, maybe after seeing how cool it actually is, you’ll find it more appealing than you did at first.

After all, Timeline does encourage Page managers (often called “admins”) to think more about creating engaging content, and the Page itself is also more visually engaging. This could mean good things for Pages considering 96% of people never return to a Page once they “Like” it.

So let’s dissect this thing, shall we?

A new easy access admin panel

Facebook Timeline admin panel

When you log in to your Page, you’ll see the Admin Panel in the top section so you can access all of your key insights from the top of your Page. You can easily hide the Admin Panel by clicking the hide button.

On the top-right-hand side there are drop-down menus that allow you to access more admin features. We’ll look closer at those in a minute.

You’ll also have quick access to Notifications for your Page, Messages (this is a newer feature that allows all Facebook users to message your Page. If you’d rather turn this off you can in the admin settings), New “Likes,” Insights, and Page Tips.

Now what’s in the drop-down menus? Let’s take a look …

Manage

Build Audience

Timeline build audience

Help

TImeline help

Facebook is really encouraging admins to review the engagement happening around their Page by putting the Admin Panel front and center.

Now let’s take a look at what the people who “Like” your Page will see.

The beauty of Cover Photo

Timeline Cover Photo

The large image at the top of your Page is what Facebook calls the Cover Photo. This image lets you show off the look and feel of your brand on your Page. The dimensions of the Cover Photo are 851 pixels by 315 pixels (that’s 11.35 by 4.2 inches.)

Be warned, though. Facebook has some specific terms about what can and cannot be in your Cover Photo.

Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

Covers may not include:

i.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv.    calls to action, such as “Get it now” or “Tell your friends.”

To the right of your Cover Photo, users can click to jump to updates from a specific year and month. The timeline also stays in this location as the users scroll down your Page.

Page info and buttons

Timeline Page Info and Buttons
Timeline Page Info and Buttons

Just below the Cover photo you’ll find all the info regarding your Page.

1. Page profile image. This is the image people see when you post updates.

2. Page name and info. The info includes the number of “Likes,” the number of people talking about the Page, and if it’s a place, the number of people who were there.

3. “Like” Button. In this section on the right-hand side is where users will find the button to “Like” your Page.

4. Message Button. This button allows users to send private messages to your Page. You can turn it off in the admin settings.

5. Gear Button. In this button you’ll find the following:

Timeline Gear Button Menu
Timeline Gear Button Menu

About your business and Page tabs

Timeline About your business and Page tabs
Timeline About Your Business and Page Tabs

In the next area of Timeline you’ll see the About description, or if your Page is set up as a local business, like above, you’ll see the pertinent information about your business.

To the right are your Page’s featured tabs. The first tab is always Photos and the image shown changes as you upload new photos. Keep this in mind if you want people to see a particular image here.

You get to choose the order and which three tabs are visible next. You can also select the images and the text that displays for those tabs. This is prime real estate, so be sure to have tabs here that serve your current Facebook marketing goals.

Find out more about how to manage your Timeline tabs and applications on the Social Media Quickstarter.

How you and other users can view your Page posts

Timeline view posts options
Timeline View Posts Options

By default, the posts people see on your Page is set to highlights. By clicking on the button people can choose to filter posts by Friend Activity, Posts by Page, and Posts by Others. Note that Highlights and Friend Activity serve up posts based on how a user’s friends have engaged with your Page.

Don’t worry, you’ll still have some control over what people see in the posts section. More on that in a moment.

Status update box

Timeline status update box
Timeline Status Update Box

Next up is the status update box in the left-hand column. This is the same update box as before, but now you’ll be able to add Milestones about your business. For example, you could enter when your business or organization was founded, when you published a book, and any other noteworthy events. These events will be highlighted and you’ll be able to add pictures and more details about each milestone.

Timeline milestone updates
Timeline Milestone Updates

Pinned post

Timeline pinned post
Timeline Pinned Post

Directly below the status update box is where a post you want to highlight resides. This will be the first status people who scroll down your Page will see. This is called “pinning” a post. Find out how to pin a post in Timeline.

Navigation and Status bar

Timeline Navigation and Status Bar
Timeline Navigation and Status Bar

As you scroll further down the Page, the navigation and status bar appears at the top. From this bar users can return to the top of the Page by clicking on the name. The next menu item allows users to move to different tabs. The third tab lets you jump to different time periods on the Timeline. The fourth tab filters post as mentioned above.

To the right of the navigation menus there is also a place with the status update options.

Things you can do with a post

Timeline post options
Timeline Post Options

When you hover over the top-right of any post you’ll see a star icon and a pencil. Click the pencil to bring up a menu of options that allows you to pin the post, change the date, add a location, hide the update from the Page, delete, or mark it as spam.

The star icon allows you to highlight a post on your Timeline. This means the post will span across both columns. Use this option to call attention to important posts.

Timeline Highlighted Post
Timeline Highlighted Post

As you scroll down your Timeline, you can also add a new post in that period of time by clicking on the center line. You’ll see your cursor change to a plus symbol.

And that’s Facebook Timeline from top to bottom

I know you may be frustrated with yet another change. We truly do believe this is a good change for Pages. Timeline proves the importance of creating and sharing engaging content that captures the attention of your audience.

Rest assured, we’ll be here to help you make sense of it all.

What do you have planned for your new Timeline? Tell us in the comments section below.

Comments:

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  1. A Wild Soap Bar just published our new timeline. There’s a lot to digest…but I’m lovin it so far! http://www.awildsoapbar.com

    Reply
  2. Thanks for the preview. I try not to be the grumpy respondent to helpful posts but Timeline (and recent Facebook changes in general) come across to a casual viewer like me as elegant clutter. After reading this post, I tried viewing pages for some companies I interact with on a B2B level. I like the Cover photo with the inset profile image. I like the do’s and don’ts associated with it. But quickly after I begin scrolling down, I feel trapped in a deep well of content that is so clean and compartmental that none of it grabs me. And how telling that over 90% of people who like a page never come back. If someone wants to hold my interest on a Facebook page, it definitely becomes critical that they do it with what shows in the initial view of the page. Scrolling down just gives me a headache, regardless of whose Facebook page I am viewing.

    Reply
  3. Hi Dave, Enormously helpful. I stumbled upon a “gear” that said “add badge”, I selected it because I have a profile image (Facebook calls it a badge) I’d like to add somewhere, BUT it didn’t have Facebook page as an option (It had a blog site,and a couple other pages). Do you know anything about that? I can’t even reconstruct how I ended up there to tell you, but maybe you know.

    Reply
    • Dave Charest •

      Thanks for the comment Derk.

      Here’s more info on Facebook badges: https://www.facebook.com/badges/

      Essentially, the badges can be posted on other sites off of Facebook and they pull information from your Facebook Profiles or Pages and create a short link to them.

      Hope that helps.

      Reply
      • Hi Dave – What I was hoping was to get my profile image back being seen on Facebook. With the Timeline change it’s no longer visible. Thanks for your link. It took me to a page that I had been to.

        Reply
        • Dave Charest •

          Do you mean the “Page profile image” listed as #1 above? That’s the image that people will see with all your Page updates. If you want to change it just click on that box. Does that help?

          Reply
          • Before Timeline it was called the “profile image” (it contained my head shot, phone number, web address and more), a special image I had designed that replaced my “page profile image”. It showed on the top left of both my profile page and my fan page (along with my landing page – now replaced by the Timeline image)

          • Dave Charest •

            Gotcha! :)

            As far as I can tell that’s no longer an option. But you can have that info show up in the “about” section of the new layout.

          • Thanks for trying. Yeah, I have the info in my “about” but I had the profile image designed (many people were doing it) to graphically present my contact info when the page opened (no need to go to “about” which few people do)

  4. I’d like to post an update with a link to a specific outside site. FB used to have a “link” button, but I can’t find one now. Where’s it hiding?

    Reply
    • Dave Charest •

      Hi Jo,

      If you’d like to post a link all you need to do it paste it in the update box. It’ll generate a preview box below (which you can edit) and once that preview shows up you can actually delete the url from your status and write whatever you want. Hope that helps.

      And thanks for the comment.

      Reply
      • Thanks Dave. So easy! Next question: where do we see our total number of “likes”?

        Reply
        • Dave Charest •

          Hi Jo,

          You’ll be able to see the total number of page “Likes” in two places: 1. Just below the name of your Page (Under the cover photo) 2. In the tabs section there is one for “likes.” Hope that helps.

          Reply
      • Thanks again, Dave!

        Reply
  5. Thanks for this helpful information. It is frustrating when they change things around! You were kind enough to provide the dimensions for the Cover Photo. Can you provide the same for the Page Profile Image so the sides aren’t cut off? Thanks!

    Reply
    • Dave Charest •

      Sure, Kathee. The profile picture is 180x180px. I’d recommend leaving some space around that image about 15px so it doesn’t get cut off once it’s in there.

      Reply
  6. Wendell •

    Is it possible to have the cover photo change as on a slide show, so the photo is constantly changing? I think it would be neat.

    Reply
    • Dave Charest •

      Not currently possible. But that would be neat. You can change the cover photo as often as you’d like manually though.

      Reply
  7. [...] since the Timeline changes went live on Facebook, his online promotion wasn’t getting nearly as much [...]

    Reply
  8. Monica Wright •

    Trying to figure out how to block someone from a page that I admin. Making negative comments. I keep deleting the comments. Not even sure they have liked the page but dont want negative comments from thie person. Been searching for hours and can not seem to find and answer

    Reply
    • Dave Charest •

      Hi Monica,

      When you click delete you should get the option to “delete and ban user” as well.

      Reply
  9. [...] new Timeline layout for Facebook Pages is now a month old, and Page owners are starting to get used to [...]

    Reply
  10. [...] know you’re supposed to pin your posts on Facebook. You even know all of the ins and outs of Timeline. Heck, you may even know how to run a social campaign to boost [...]

    Reply
  11. Hi, Dave: I’m trying to figure out how to use the “Build Audience” tab in the Admin panel. I have a YahooGroups list for about 250 fire/EMS members that I’d like to email to encourage them to “Like” a new Facebook site created for their EMS organization. I have the user name and PW for the YahooGroup listserv, but when I click on the Yahoo tab in the Build Audience section and enter the login info, it’s saying that it can’t find any contacts to email. I’m obviously doing something wrong, but could use your advice on how to email those members through Facebook’s Admin panel. Thanks for your input!

    Reply
  12. Bonnie Dale Keck •

    You said in the post that as of March 2012, people had the timeline, like it or not. My page doesn’t have it, never has. Don’t know if it has something to do with being deactivated by me for a while or not, but mine has always been the original way.

    Reply
    • Dave Charest •

      Bonnie,

      Are you using a personal profile or a Facebook Page?

      Reply
      • Bonnie Dale Keck •

        Had to try to look up that definition, and still not really sure of the difference. I don’t have a business or charity or fan site or anything, so I assume it’s considered a personal page.

        Reply
  13. I am not a business nor do I run one. If my page gets timelined I am outta here. Too cluttered and gimmicky….see ya.

    Reply
  14. I can not see the option to change the date of an event on my page timeline. I can see that option on my personal facebook page for life events, but not on the organization page of facebook. What is happening?

    Reply
  15. Need help. Novice using facebook.
    I somehow ended up creating 2 cover pages first titled: Danny Sharon McMullen and the second titled: Danny & Sharon McMullen on the page titled: Danny Sharon McMullen our name has by default gone into the cover photo. How can I remove it? It’s not in the other cover page titled Danny & Sharon McMullen….This is driving me nuts as I don’t see how to remove the our name which is underlined; looks awful. Thanks for your help.

    Reply
    • Dave Charest •

      Hi Sharon,

      I’m not sure I completely understand your question. Did you create two Facebook Pages or just upload two different cover photos? Do you have a link I can check out? That may help me better understand what’s going on.

      Thanks!

      Reply
  16. Hello- I hope someone can help. Last week I was able to click on my events and edit them, check people who joined my event, etc. This week, as soon as I click on an event it brings me to my campaigns and ads page. I have no idea what is going on. I can’t delete an event, or click to open one. I can create a new event though. I appreciate any help.

    Reply
    • Dave Charest •

      Hi Cynthia,

      Not sure what’s happening. I know FB has been rolling out some updates to the design of the site. Perhaps that has something to do with it. When I click on the title of a scheduled event it’s currently bring me to the event page where I can then choose to edit it.

      Reply

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