1. I’ve heard of Pinterest, don’t know what it is, and would like to learn more…
2. I understand what Pinterest is, but don’t know how to get started…
3. I joined Pinterest because someone told me I should, but I haven’t really done anything with it…
If you find yourself in any of these categories—this post was written for you.
Before you get started…
Before you even open your Pinterest account, there are a few questions you need to answer first:
Do you really know what Pinterest is? Take a few minutes to read this post, written by our social media manager, Erica Ayotte. It’s a good introduction to what Pinterest is all about.
Do you know why you’re getting started on Pinterest? You should always have some goal in mind when getting started on any social network. I’m not saying you need to have reports with projections for future growth, but you should at least have an answer when someone asks you why you’re signing up.
Do you know how to get around on Pinterest? It’s a good idea—before you start using Pinterest to market your business—to create a personal profile to help learn the ropes. Get familiar with the language (pin, repin, boards, etc.) and explore the different pages and features that Pinterest offers.
After you’ve answered those very important questions, you’re ready to get started building your presence on Pinterest. Here are 10 things you need to do to get started…
1. Get your names straightened out
As of right now, Pinterest does not offer “official” brand pages for businesses or organizations. For that reason, things can sometimes get a little tricky when choosing the right user name for your account.
On Pinterest, there are two names you need to be aware of: your username and your account name. Your username is the name that will be used in the URL of your Pinterest page (www.pinterest.com/username), but will not be the name that is displayed on your profile.
The name that will be displayed on your Pinterest page (and will be the name that people use to search for you on Pinterest) is your account name. So if you’re setting up a page for your business, Pinterest will still ask for your “First Name” and “Last Name.” What you will need to do is fill in those fields as if your business’ name was your name. (For example, Constant Contact would fill in the account name as First Name: Constant, Last Name: Contact.)
2. Upload a profile picture that’s Pinterest-worthy
Let me clarify by saying your profile picture does not need to be a work of art. But you do want it to be something that catches people’s attention, clearly demonstrates who you are, and stands out in the visual realm that is Pinterest. For businesses, company logos with solid colors tend to stand out better on Pinterest’s all-white background. (Keep in mind that the dimensions of your Profile picture are 160×160 pixels—photos smaller than that will look stretched.)
3. Create a profile that captures your business
The focus of Pinterest as a site for content curation—where people are constantly looking to find content they love and want to share—makes it a place where a lot of new people are going to be exposed to your business.
Here’s how it works:
- You’re a bakery and you pin a picture of a fresh batch of muffins.
- My friend, who’s already a customer and follows your “Muffins” board, sees the picture … LOVES IT! and repins it to her “Muffin Madness” board.
- I, a lover of muffins, but not currently a customer of yours, see the picture … LOVE IT!, repin it to my “MMMuffin” board and click on your name to find out who you are…
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
4. Connect to the right social networks
One of the things that makes Pinterest unique is its connectivity with other social networks. When you sign in to Pinterest from either Facebook or Twitter, Pinterest is going to put an icon on your profile that links your followers to each of those networks.
Keep in mind that when it comes to Facebook, Pinterest will connect users to your personal profile, not your Brand Page. If you’re going to log in with Facebook, just be careful that your profile is not too personal for your followers. And don’t forget to link your profile to your website!
5. Find businesses similar to yours on Pinterest
Guess what? You’re not the only business that’s in the beginner stages of Pinterest. In fact, with a lifespan of just over two years, the vast majority of Pinterest users would probably tell you they still have more to learn.
For that reason, and because Pinterest in its very nature is a site based on collaboration—you shouldn’t be afraid to look to other businesses for help when you’re getting started. Reach out to other local businesses, search for bigger businesses in your industry, ask your customers, or navigate to Pinterest’s different “Categories” to find inspiration.
6. Get the tools you need
Like with anything else, if you don’t have the right tools for the job—it’s tough to be successful.
Lucky for you, there are a couple of free tools you can access right from day one that will improve your chances of success on Pinterest.
Install the pin it button to your browser: Pinterest offers a free integration with all online browsers that will let you pin content to your page directly from any website. The “pin it” button not only makes it easy for you to curate content, but it will also link that content directly to the website it’s sourced from, helping you avoid any possible problems.
Download the Pinterest iPhone app: If you’re an iPhone user, the Pinterest app lets you manage your page on-the-go and also pin pictures with your location, directly from your phone.
Find a free analytics tool: At Constant Contact, we love PinReach. This tool not only helps track the ways people are engaging with your content, but also focuses on showing users a relationship between what people are pinning and what they are buying online. You can also check out some of these other cool Pinterest analytics tools.
7. Create your first 3 boards
Believe it or not … you’re now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You don’t want to tell people you’re on Pinterest, until you’re actually on Pinterest.
Here are three ideas you can use to get started…
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when you’re just starting off. Make sure to give your board a better name than “Services” (maybe try… “What We Do”) and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If you’re a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if you’re a marketing company, that could be a board with infographics or pictures that link to blog posts—anything that will showcase your expertise and get people involved.
A board that’s just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Don’t be afraid to think outside the box.
8. Tell your network
Pinterest users LOVE finding out that their favorite business or organization is on Pinterest. Use the networks that you already have to spread the word. You can use Facebook and Twitter to tell people to find you on Pinterest, and can post updates and send tweets that link directly to your different boards.
9. Connect your touch points
A recent study found that 80.5% of small business websites do not link to social media networks. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call to action.
10. Keep pinning!
You’ve set up your profile, you’ve created a foundation, and you’ve begun spreading the word—don’t stop there! Continue to explore and find new and creative ways to market your business on Pinterest.
It won’t be long before you’re the one that other businesses look to for advice on getting started.
Download the free E-book
Download our free Pinterest eBook, How to Drive Social Visibility and New Business with Pinterest.
Still have questions about using Pinterest for your small business? Let us know in the comments.