Getting the word out about his pottery store, Cloud’s Porcelain, isn’t easy. The Folsom, Calif., location isn’t a place that people pass every day, which means that word-of-mouth is crucial to growth.
Grant has relied primarily on email marketing and occasionally other advertisements, but when he first heard of online deal providers, he was intrigued.
Unfortunately, after trying to contact the two top deal providers to set one up, he didn’t hear back. Perplexed, he finally got on the phone with one representative.
“We don’t usually contact people that the deal won’t work for,” the representative told him. It turned out that, for the provider to work with him, Grant would have to set up a 50% discount.
“All of our products are made in-house,” he says. “They’re hand-made and hand-painted, so a 50% discount was out of the question.”
So, Grant’s search for local deals continued.
Making a Deal that Works
Despite being passed over by the first two deal providers, Grant was intrigued when he heard about SaveLocal from Constant Contact.
“You guys had a deal system where I wouldn’t have to offer our products for half-price, so I thought it was worth a try,” he says.
Cloud’s Porcelain decided to offer a $100 gift certificate for $75. In other words, a sizeable 25% discount, but not something that could prove to be a poor investment.
It was a bonus that Grant could dictate the rest of the deal’s rules, too. The coupon ran for a total of two weeks, and he could have closed it at any time.
New customers, repeat customers, and $900 in revenue
In that two week span, Grant says that about 12 customers redeemed the deal, for a total of around $900 in new revenue.
The deal boosted the reach of Cloud’s Porcelain to new customers, with three people coming to the store who had never been there before.
“It was a pretty low investment with a fairly good return,” Grant says. The bottom line, he says, is that the store is just “going to keep doing it.”
He already has a few plans for his next deal, like selling specific items or sets for a special discount.
Grant also learned some of the ins and outs of going social. “I mentioned to people that they could have gotten a better discount if they had shared it with their friends, but none of my customers had really done that,” he says.
With his next deal, he plans to mention the social sharing feature a little more explicitly.
For Cloud’s Porcelain, the third deal was the charm. So maybe the fourth one will be the one that goes viral!
Have you tried running a deal for your business? Let us know about your experience below!