11 reasons people arent responding to your facebook posts
11 reasons people arent responding to your facebook posts

11 Reasons People Aren’t Responding to Your Facebook Posts

You know that silence during a dinner when, suddenly, no one has anything to say?

That uncomfortable silence is being recreated on Facebook Pages everywhere.

Businesses are asking questions that go unanswered and posting news items and product pictures that tragically go un-liked.

Here are 11 reasons that you might be getting the cold shoulder from fans, and examples of how you can start avoiding those awkward dinner silences and start getting engagement on your Page:

1. Your questions are too personal

Many small businesses and organizations know that questions can get fans involved, but it’s a certain kind of question. Don’t ask people what they’re doing for the weekend – if they want to share those plans on Facebook, they’ll do so with their friends.

Instead, focus on questions that directly engage what you know your audience is interested in. How do you know your audience’s interests? Well, they liked your Page, so they must like your industry. Go with that:

UK-based calligraphy supplies company Scribblers regularly asks industry-based questions.

2. The tone of the post is uninspiring

Remember, Facebook isn’t necessarily a business environment. You want to keep things conversational and inspiring.

That doesn’t mean you need to throw eight exclamation points at the end of every post, just be positive and try not to sound like a robot.

The best part is that, if you do hit the right tone, you can post about almost anything:

MA-based burrito franchise Bolcoo has such a close relationship with fans on Facebook that the business shares marketing initiatives and asks their opinion on upcoming offers.

3. Every post is a block of black-and-white text

A Facebook Page that is crowded with an army of text isn’t just painful on the eyes, it’s boring. Smartphones and digital cameras have made it extremely easy to share pictures of what you do, so don’t neglect those opportunities!

Better yet, make some pictures of your own. Our social media team here at Constant Contact will search Google or Pinterest for pictures, or even take snippets of infographics and put a quote or a snarky remark on it, so they come out like this beauty:

4. You’re trying to sell without getting to know your customers

Fans Like your Page because they’re passionate about your organization, but they’re also passionate about your industry.

That means that the occasional post about a product is fine, but make it clear that there’s a reason behind the post. Maybe the product just came in, maybe it’s a solution for a recently published news article … or maybe the photo just came out really well and you know your fans will love it:

MA-based restaurant In A Pickle uses the dreary weather as a launching pad for a great picture.

5. You’re not sharing the right stuff

Since fans are passionate about your industry, you can bet that they expect news, tips, and photos that are from that industry. The idea is to start becoming a great community and, most importantly, a resource.

Confusing? Let’s say your business is a gym. You can share exercises and routines, but what else is your audience interested in? Well, it’s probably safe to assume that they wouldn’t mind healthy recipes, beauty advice, or posts that help them get to know their trainers a little better:

Work It Out Fitness shares a lot more than just gym tips.

6. You’re not asking ‘why?’

Every time you post something to Facebook and expect engagement, ask yourself, “Why would someone “like” this?”

People like posts because they agree with them, find them interesting, or find them funny. That’s about it. If there’s no passion in the post, then you won’t get any in return.

FairyDogParents uses Facebook to keep donors up to date.

7. You’re not returning the favor

Speaking of “return,” don’t forget to return the favor. Commenters should feel like their feedback is appreciated – otherwise, what’s the point of getting involved? Be sure to respond when appropriate.

Here, we see MN-based beer store The Four Firkins may actually have changed a customer’s mind, just by responding to a post.

8. Your Page has an identity crisis

Before your organization steps foot onto Facebook, it can pay off to design an editorial calendar. This can give you a sense of what you’ll be posting on Facebook regularly.

But don’t get stuck on an editorial calendar, either. That risks putting your Page in a bobbing bubble of boring. Give yourself some flexibility to engage about current events in your business and in the industry at large.

Give your opinion when you’re sharing these things: that gives your Page a personality, and that personality (and your expertise!) is what fans will want to see.

9. You’re not offering anything

Some businesses choose to use third-party apps like Constant Contact to create contests that mandate fan participation as part of the entry:

10. You’re giving up too fast

Prepare for more than a few awkward dinner room silences. Building up an audience on Facebook takes time and engaging them can take even longer.

Your goal should be to establish a personality and establish what, exactly, people will find when they come to your Page. The rest should follow naturally.

Nonprofit FairyDogParents recently ran a survey to find out what fans wanted on the Facebook Page.

11. You’re forgetting the most important thing…

I’ll let you in on a little secret – I personally have a very high standard for outright “liking” a post. So do 99.5% of fans of the top 200 brands on Facebook.

That’s right. A study found that just 0.5% of fans of these 200 brands were actively engaging the Page on a given week.

Don’t forget that people come to Facebook to connect with their friends and family first. Everything else is secondary.

There are a lot of lurkers out there – just because no one is responding doesn’t mean no one is reading!

Want to learn more?

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Comments:

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  1. Great article filled with useful tips. Some of which many of us take for granted.

    Reply
  2. Blaise Lucey •

    Thanks for reading, guys!

    Reply
  3. Lurkers! Encouraging reminder! Thanks!

    Reply
  4. I’m so glad I found you! I help administer a page and this is very informative yet brief..and in plain terms makes it easy to understand. Thanks so much!

    Reply
  5. Thanks for your page and the info. I’m with Jayne….thank you for the comment regarding the lurkers! That helps keep me encouraged too! :)

    Reply
  6. Tom McCarthy •

    I “like” it.

    Reply
  7. I love this post! I’ve had many an awkward dinner silences on my page, but as I implement these tips, I’m sure things will turn around. I think I’m pretty witty so time to let my personality shine!

    Reply
  8. sharyn •

    Thank you for the insight!

    Reply
  9. I have found that posts with a picture get more of a response then just a link or text. Thanks for the tips!

    Reply
  10. This article was filled with several useful tips, some of which I have already implemented. Some pages are NOTHING but self-promotion, which people soon begin tune out. You got make it interesting so that people will want to come back.

    Reply
  11. Great article and strategies…thanks for the insights! Although it is very difficult for me sometimes due to my passionate responses to other friends’ postings, I really DO try to post positive content. And in my business it’s easy because I sell tropical vacations! I almost always include a photo of a fabulous beach or tropical scene every time I post as some others here do as well and it really does maker a big difference in response. After all, ocial is the new direct mail.

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  12. Posting PIctures is dangerous advice. It is very clear that fb’s current algorithm puts text posts in front of more people’s eyes than posts with an image embedded in the actual post. While it’s true that a “really good” picture post will still outperform a text-only post, generally, a “really good” picture is not a pitch or a product–it’s something funny, a meme or something similar. I do use the 80/20 rule for posting, and if a picture or link is involved in the 20, I put it in the first comment after the post. Putting them in the post itself will put your post in front of fewer eyes, I promise you. Try it! Do a post with a link or picture in it. Same time next day, do the same or similar post with just text and your picture or link in the first comment (tell your fans to Click the Link in the comments). See which one gets more views.

    Reply
  13. I just launched an event planning business in addition to a website and facebook page.I have over 120 followers on both, FB and Instagram so I figured this is lead way to market my business! I post on Instagram photos of myself and my family almost daily. I get on average 36 likes each post. However, when I posted my business adventure, I got only 6 likes including my own like…why is that? What can I do differently to get more results on the social sites? I feel like when you’re doing positive things no one is interested.

    Reply
  14. Very useful post. Facebook engagement crisis is a serious issue, and there are many good tips in this post. My favorite is asking the question why. I think it is the right approach in increasing the number of people engaging with your facebook posts. Why would they like or comment your posts.

    Reply
  15. You’ve missed what is most likely one of the most important reasons: total and abject jealousy.

    This is less for the business end and more for the personal side of your posts. Your immediate “network” is likely friends and acquaintances insteand strangers you want to market to…. or at least it ‘should’ be in accordance with the original vision of Facebook.

    Many of these people in your personal network secretly hate to see that you are doing something constructive or meaningful. So, if you happen to post your creative work or humbly share your own contributions, you are highly likely to be largely ignored — because there is little your friends hate more than seeing you succeed. The personal connection leaves many with the feeling that they themselves are not doing anything of lasting meaning or value. They hate to see their ‘friends’ doing anything constructive or creative so they pretend they never saw it, but oddly, will scramble to share their thoughts on something vacuous or entirely outside of their reality — like a cute cat video or some stupid feel-good statement. This stuff reminds them that the person who posted that bit of meaningless fluff is not really doing anything of lasting value either, or at least not putting pressure on them to do anything more meaningful than click on the ‘like’ button.

    This is human nature. I am not making this up, go ahead and do your own digging around on the topic. You will see that it is a very real part of the Facebook phenomenon and is well-documented and discussed in numerous articles and blogs.

    You can fight this yourself by being a good example. Don’t be a robot. Encourage activity on meaningful posts, and don’t be so quick to thumbs-up that cute kitten pic or that positive affirmation re-shared from someone else’s already-shared post.

    Reply

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