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How to Promote Your Blog to Get More Readers

Whether you’re a business or nonprofit, your blog should position your organization as the expert in the field. It should become a resource for news and in-depth looks at different issues, but also serve as a platform to communicate your values.

Let’s say you have a blog. You even know the six ingredients that make it “juicy,” but do you know how to promote your blog?

If the answer is “no,” here are eight great places you can start promoting your blog today:

1. Emails

If you’re using email marketing to keep in touch with people, try including the first few paragraphs of your blog in your email newsletter.

That alone can help drive traffic to your blog and your website, and also provide inspiration for content for your email newsletter itself.

Financial planner, David Lewis, uses his emails as a vehicle for his blog posts. “We wanted to use our newsletters as a way to deliver blog posts to clients we’re already serving,” he explains.

Overall, he estimates his blog has doubled the number of clients seeking information from Resource Advisory Services.

2. Facebook

At Constant Contact, our social media team works closely with members of our content team (like me!) to ensure that our blog posts get maximum exposure.

Sometimes, Facebook posts about blog posts can generate a whole new conversation on Facebook. And, don’t forget to share your blog posts on your personal Facebook profile, too!

3. Twitter

Twitter is another great place to feature blog posts. Problem is, you only have 140 characters to work with.

To work around this, try tweeting a summary of your post, a quote pulled from the post, or just commenting on the post itself. Anything that creates traffic back to your blog is a good thing.

Want to really spread the word? Try starting a Tweet Chat about the blog topic. You can also include your blog’s URL on your Twitter handle, so people can see that you have one.

If you know some industry influencers, tweet the post to them and ask for their opinion. If they respond, that can start a whole snowball of publicity.

4. LinkedIn

If you have a blog post that’s talking about business—especially sales or marketing—LinkedIn has a lot of groups you can join to start a discussion.

This can broaden your audience and encourage readers to engage with you about the material and might even give you ideas for future blog posts.

5. Pinterest

Pinterest is an extremely visual social network. To encourage pinning your blog post, make sure you have an interesting image to go along with it.

A funny picture or an infographic can get pinned and re-pinned a lot, which will also drive traffic to your blog.

6. Comments sections

If you’re a frequent commenter on industry blogs, you can also link back to your own blog as a point of reference when you leave a comment.

Just include it in the comments form that most websites have for anyone who wants to comment on a blog post.

7. Guest posts

Look around for bigger websites that are looking for content contributors. The advantage of the guest post is that it gets your name and your organization out there, and you have the opportunity to link back to your own blog.

8. Syndication

Alternatively, you can try syndicating your own blog with websites, so that your blog’s content appears on the site somewhere. That can open up a whole new channel for the posts and expose your blog to a new audience.

Keep the faith

Blogging is tough work! You never know what’s going to take off and what’s going to sink to the bottom of the virtual sea.

The key to building a following is, above all, staying consistent. Readers aren’t likely to repeatedly visit a blog if they’re not sure when a new post is going up, nor will they trust your opinion if you have two blog posts after three years.

So stay consistent, persistent, and blog, blog away!

Want some tips to improve your blog? Check out 6 Ingredients to Make Your Organization’s Blog Big, Bold, and Juicy

Comments:

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  1. Of the 8 mentioned, I’ve found guest posts to be the toughest. There are sites that have pretty stringent guidelines for the guest posts. There are others that simply don’t accept them. But then again if it were my site, I would want tight control over the content that I delivered whether it was my own, or that of a guest writer.

    I can think of 2 other places to promote a blog….YouTube and Google+

    Reply
  2. Blaise Lucey •

    Great call on YouTube & Google+, especially since Google+ has a more professional niche. Guest posts can be a tough one — try checking out Business2Community.com at http://www.business2community.com/become-a-contributor.

    Thanks for reading!

    Reply
  3. guest posts would be of a great help… but what matters is the content being unique and different from the others and with a clear understanding

    Reply
  4. Never thought of including a summary of my blog in my emails…thanks for the tip. I will be doing that from today.

    Reply
  5. Blaise Lucey •

    Summarizing a blog can also help if you’re struggling to come up with new content each week — saves you ca lot of work!

    Reply
  6. What are the other ways to promote my blog

    Reply
  7. The points mentioned here are interesting. Majority of the bloggers out there do not reach to the next level because of their blogs being ghost towns. We need motivation to continue writing awesome posts.! I’m going through that phase of initial disappointment.
    Thanks for the insights.
    http://www.urbangallivant.wordpress.com

    Reply
  8. Thanks for the post, with any luck we will get a bit more traffic and get some more people to start thinking about what matters.

    Reply
  9. random3491 •

    Thanks for the tips, hopefully it will help drive some traffic and inspire people to think about what is important.

    Reply
  10. Good recommendations. One other I’d recommend is stumbleupon. Considering it’s power it’s really overlooked.

    Reply
  11. Blaise Lucey •

    StumbleUpon is a great suggestion, thanks! It definitely doesn’t get as much attention as other social media channels.

    Reply
  12. Thanks, the only problem is, I find it really hard to find blogs to post and comment on, so nobody knows about me.

    Reply
    • Blaise Lucey •

      Hi Sophie,

      I would suggest looking up some of the topics that are similar to the ones you write about – then just become a regular commenter there and, if there’s room for a URL link for your commenter profile, link away!

      Reply
  13. Thanks for the list. I’ll start using them by leaving a comment. Also good to include your website with your regular email communication when appropriate, not just the newsletter.

    Reply
  14. Hi very interesting points, specially what you mention about linkedin and creating interaction with influencers on twitter. About posting a link to my blog in another blogger comment, dont you think they might treat it as unsollicited advertising?

    Reply
    • Blaise Lucey •

      Hi Clarisse,

      Great point — you definitely don’t want to throw in a URL unsolicited, but you can always comment & mention a blog post you wrote about a similar topic, or use the profiles that most websites with comments provide for commenters — you can usually input a URL there. Good luck!

      Reply
  15. Thanks for the great post. Hopefully the suggestions provided it will help bring more people to my blog. Another suggestion is linking your site to search engines, and joining groups.

    Reply
  16. Thanks for this great post.
    I’m just starting out myself and not too sure of the do’s and don’ts. I never realized that twitter could be so useful. Thank you for that!

    Reply
  17. dhruva023 •

    Useful post. I just started blogging few days ago. My blog is mostly going to be about software technology related stuff, tutorials, and how-to and things like that.

    I have one quick question; do we need to have number of posts before we start advertising our blog?

    Reply
  18. Thanks for the tips! Two months ago I started a blog on employment-related and personal finance advice. I might also suggest submitting your blog to blog directories, such as technorati–I have gotten some solid traffic from those websites!

    Reply
    • Blaise Lucey •

      Hi Nick,

      Technorati is another great resource for people looking to boost their traffic. Good idea, thanks!

      Reply
  19. I have been looking for ways that I can promote my blog to get more visitors and I am glad I came across this post. I have used Facebook and Twitter, but I never really thought about guest posting. I believe that I will now look into soing some guest posts. Blogging is a passion of mine, so it won’t be hard for me to think up a few topics to write about and submit to other bloggers. Thanks again!

    Reply
  20. stud brucato •

    hello to all i’m pretty much new at blogging mostly i blog about virtual words fashion maybe narrow world to blog and getting kind of dissapointed about this i will keep trying your advices thanks for the time . Merry Christmas to all and good hard work i think its the key for everthing … Cheers
    P.S maybe also http://katieandstud.wordpress.com/

    Reply
  21. Happy Holiday Blaise..You have mentioned some of the best source under a roof for getting handful of readers related to theme

    Reply
  22. I had been using lots of email communication in my field, but not been using the summary option, a great idea no doubt :-)

    Reply
  23. Joe Lee •

    Not that wasy now on Facebook page. Facebook limit the reach of page especially a link.

    Reply
  24. good advice. i’m currently building my blogsite and it is hard work but i know it will be rewarding once I have more people enjoying my content. the topic of my website is MMA/Travel with a strong focus on traveling and training abroad. Hopefully I can reach an audience as passionate about this as I am.

    Reply
  25. The problem is keeping the rhythm when posting something, it needs to catch the eye and make people think.Or else you will only have a regular blog with boring stuff!! But great article.
    keep in touch

    Reply
  26. Thanks for the article. I started a blog about 6 months back. I have decent traffic. Some come through search engines and few through my connections. I have also tried google adwords as they gave me $100 free credit. It helped but not much as the money exhausted pretty quickly. Let me know if anyone is interested in sharing blog links. You can check out my blog on exercise, yoga and nutrition @ http://www.fitweblog.com

    Reply
  27. Really nice ways to promote any blog, but I really like email marketing and I’ve found this more useful then others personally, but when come to pinterest I think it is only good for picture blogs.

    Reply
  28. Atul •

    Essential ways to establish your blog in the hearts of readers… I think when it comes to the success of blog, Content will undoubtedly the king. One should do more research on what readers would like to know about, to read about. And make sure that you are providing original content. Try to consistently improve all aspects like information you are sharing, the way in which you are sharing, your timing, et al. Although I am writing for long time now, I have recently started to write on branding. Here is an address who wish to have a look at it… http://itsallaboutdbrand.wordpress.com/

    All the best to everyone. Keep blogging..

    Reply
  29. I think twitter is essential these days. This is where we get a lot of our traffic from.

    Reply
  30. I am in process of promoting my blog, this article is very useful, thanks

    Reply
  31. Great information and very useful, Brings to lite several overlooked areas that I will be investigating as soon as I finish is note. Thanks

    Reply
  32. Great tip ! I am using only few techniques to promote blog posts.. I will work on remaining . Thanks !

    Reply
  33. Thanks for the tips…I will follow them for sure :)

    Reply
  34. Thanks for the ideas!

    Reply
  35. Hi Lucey,
    Great job! Will check them out now. Thanks for compiling the list for us.

    Reply
  36. And number 1 was Email! Even strong into 2013 it is still the highest ROI over social media for most marketers.

    Reply
  37. Great article I use all but one currently and although I am registered on Pinterest, I have not had the time to explore it more. A few notable sites that I use are HubPages and ezinearticles both of which I find excellent for promoting a Blog. Yet the most effective is still e-mail marketing.

    Thanks for a great post.

    Reply
  38. That was educational. And I’m going heed that advice, starting here.

    http://www.nicholiovich.wordpress.com
    Come one, come all for the uncensored chuckles.

    Reply
  39. I agree with everything on this post for real. Honestly, the problem with blogs is that they can be up and down a lot of the times. And I’m going through the beginning phase right now! Just started my brand new blog. Audience its aiming for are college students and anyone about to go to college. Anyone that wants to know some off the wall news as well then come to twoguysandablog.weebly.com

    Reply
  40. Hi Blaise, just wanted to point out Reddit as they do offer a massive source of potential traffic as long as people follow their rules. Will post links there as soon as I’m comfortable I have enough quality content here http://urmediazone.blogspot.com…So anyone who is already established should check it out, your thoughts? :-) keep up the great work

    Reply
  41. Is email still strong, I think social media is closing the doors on everything. The problem is no one on social sites cares about advertising. Most of the time they are their to connect to family and friends and ads do not work. How do you get people to care about your message when they are on talking to their mom?

    Reply
  42. Reddit is another perfect place to promote new blogs. I highly recommend this social media website. This works well if you post interesting content and I could bring a decent amount of traffic to your blog.

    Reply
  43. # 6 works well for me. I read a lot of posts related to my industry which is online marketing, leave a comment if I like the post, and i get a lot of traffic on my site from commenting on other blogs.

    Reply
  44. Wow, Very good Post, you guide me right.

    Thanks

    Reply
  45. Maybe I should offer people free beer.

    averageguysguidetobeer.blogspot.com

    Reply
  46. Solid post – I like this as a no-nonsense list.

    Blaise, when leaving backlinks do you prefer to leave one for your blog or for your website? I can see a valid argument for both sides.

    Reply
  47. I’ve used Twitter, LinkedIn, and Facebook, but not so much Google+ -there’s a challenge with social media like Facebook -a balance between getting info out -being heard- and not alienating your friend base. Many folks get turned off quick -and then click ignore- when all they see are ads. Has anyone had luck promoting a post using Twitter or Facebook? Also, do adsense columns in your posts turn folks off? James http://www.drjamespendleton.com/theclinic

    Reply
  48. Very helpful post. I just started blogging and am working on getting more readers. I have been trying to get more interaction but no one leaves comments. Am i doing something wrong? If you have time, I have 3 posts so far, can you read them and maybe give me some tips on how I can make them better. I would really appreciate it! This is not a trick to make you visit my site but I truly want to make it better. Thanks! Ruben Cortez http://www.thechristianonfire.com/

    Reply
  49. Thanks for the post, with any luck we will get a bit more traffic and get some more people to start thinking about what matters.

    Reply

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