6 ways to promorte your fb page
6 ways to promorte your fb page

6 Ways to Promote Your New Facebook Page

You’ve created a Facebook Page for your business — now what?

It’s time to get your page in front of people! In other (fancy marketing) words, it’s time to drive traffic to your page, increase engagement, and promote your business.

Remember, people want to connect with you. And sometimes they just need a gentle reminder. Here are six ways to help promote your Facebook Page…

1. Use the network you have

If someone has already joined your email list, they most likely would love to connect with you on Facebook too.

Send out an email to your contact list, inviting people to “Like” your business on Facebook. It’s easy to do with Constant Contact’s email templates.

Once people “Like” you on Facebook, you’ll automatically show up on their newsfeed and can begin engaging with them socially.

2. Help customers find you

Add a Facebook Page Badge to your website or blog. A Facebook badge is an icon you create that links fans from your website to your Facebook Page.

For an official Facebook Badge, log in to your Facebook account and head to: http://www.facebook.com/badges/page.php

3. Share your Facebook Page with friends and family

As of March 2013, there were 1.11 billion monthly active users on Facebook. That’s quite a pool of potential new customers just waiting to connect with your business. Tap into the larger Facebook network through friends and family.

No one wants you to succeed more than they do and they can help by becoming enthusiastic fans. Recommend your business’s Facebook Page to your personal network and watch your fan base grow.

NOTE: You’ll need a personal Facebook profile to do this.

4. Take your Facebook Page to new social heights

There is a big difference between “social media” and “social media marketing.” Social media marketing enables you to be found and be relevant.

Share a link to your Facebook Page on other social networks. Try sending the link out on Twitter, and adding a link in all the descriptions for your YouTube Videos or Flickr Photos to start.

5. Don’t forget to take it offline too

Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.

The more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.

6. Tell anyone who will listen!

Promote your Facebook Page the next time you speak at a workshop, seminar or conference. Even include an image and link to your page in your slide deck.

Overall, promoting your Facebook Page in small ways like using your existing email list and asking friends for help can have a big impact. Your Facebook Page could be one of the best out there but, if no one knows it exists, it’s not going to do a whole lot of good for your business.

So, start spreading the word!

Comments:

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  1. This is simply awesome ways to promote a new facebook fanpage. It’s similar to ways you can promote a blog, or would I say, it has given me insights to that. Thanks.

    Reply
  2. Great information. Simply put and easy to understand.

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  3. Leanne Kennis •

    I am so glad you both enjoyed it! Thanks for reading.

    Reply
  4. R. Benedict •

    What do I do for promotion among friends who are not on Facebook? I’m frustrated that I cannot share my photo albums with them (using a link to the page). Any ideas?

    Reply
    • Leanne Kennis •

      R. Benedict I would love to offer a solution, but first need a little more information from you.

      Is this a business page or a personal profile page you are referring to?

      Where are you getting the album link from that you’ve been sending out to friends?

      Reply
  5. Really great ways for promote fb fan page. thanks for sharing this post :)

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  6. What about @tagging. I was told that you can like a fan page using your personal page and acting as your own Fan page. Write a post, @tag them and that post will show up on “recent posts by other users” on their timeline. I can’ see my posts on their timeline at all. Has Facebook removed this feature.

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    • Leanne Kennis •

      This feature has not been removed. It’s only found on the right hand side under “recent posts by others.” The owner of the page has the option to make these not visable.

      Reply
  7. We tried a few of these and they have been pretty effective. Not just for our Facebook page but for our website/blog as well. Thank you for sharing these tips!

    Reply
    • Leanne Kennis •

      Jackie I am so happy that you’ve found these tips effective. Which tip is working the best for you?

      Reply
  8. I have some other ways to suggest. Basically, similar to how you would promote a website or a blog.
    Article submission
    and classified advertising
    and maybe some guest blogging

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  9. I have created a fan page for my website, but I have not paid much attention to it. After reading this article, I have decided to work harder at social media marketing. I have learned a lot and I will be putting what I have learned into action.

    Thank you and all the best!

    Reply
    • Leanne Kennis •

      Carlinton, I am so glad you found this post helpful! Have you had any success after putting what you’ve learned into action? I would love to hear about what’s working for you.

      Reply
  10. Well, you have shared really best ways to promote FB page. I have learn lot about page promotion. Thanks for sharing such a useful post.

    Reply
    • Leanne Kennis •

      Kevin, I am really happy you found this content useful. How has the page promotion been going?

      Reply
  11. Yes, these are the tips which I should follow. Really well written. They should be fruitful for facebook business.

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  12. Paul •

    Leanne, hi, if you have a product do you recommend going to the facebook pages of your prospective customers and adding a comment? Or what would you recommend? thanks

    Reply
    • Leanne Kennis •

      Paul, I would not recommend writing comments about your products on the Facebook Pages of people you do not know. This will easily be considered spam. Instead, stick to the 6 tips above. You can share your Facebook Page with family and friends! That is a great way to expand your network. Also, remember that with a brand new Facebook Page for your business, you do not want to talk about yourself or your products too much. At this point in the game, it’s about building your fan base. Hope this helps!

      Reply
  13. Paul •

    Hi Leanne,

    Thank you for your prompt reply. Sound advice we have around 150 likes so a lot of work to do! Thanks again

    Reply
  14. just keep the facebook page link into your email signatures. The more mails u send the more fans you get

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  15. Hi Leanne
    Thank you so much for the great tips! They were informative and timely for me as I just set up a business page. I have a few questions that maybe you can answer. If that’s not possible for you, I completely understand. So, I am still learning about Facebook as I have never had a personal FB profile. The whole thing is quite new to me. I have only told a few people about my page so far and I can see how the word gets out there quite quickly. It’s been fascinating. I have yet to let my e-mail contacts (family, friends, and also past clients) know about my page because I want to do it in the most effective way possible. I was planning on sending an e-mail from my gmail account with the link pasted in my message. I’ve noticed that some people have simply ‘liked’ individual photographs (I’m a photographer) and not actually ‘liked’ my page. At least I don’t think they have. I have ’29′ likes but when I click on ‘see likes’, the list is not 29 people long. So, should I suggest that they ‘like’ my page? Is it pretty simple to ‘like’ someone page or should I explain where to go to do it? I know most people will be much more savvy FB users than me so maybe that’s not necessary. Is there something else that should go in the introductory message to entice people to go on a check my page out? Also, should I have a certain number of posts up before I do the big reveal so it doesn’t look too scant? Finally, in your #3 you said one would need a personal FB profile to invite their e-mail contacts. I don’t really understand that. Sorry, I know that’s a lot of questions but I don’t know anyone that has a FB business page so I’m in the dark a bit.
    Take care,
    Jocelyn Fisher

    Reply
    • Leanne Kennis •

      Jocelyn,

      I would be more than happy to answer your questions. First, emailing your contacts and asking them to “like” your Facebook Page is a great idea. To encourage people to do so, include a paragraph explaining what they can expect to see on your page. For example: product updates, events, discounts, coupons etc. Next, don’t hesitate to specifically ask people to “like” your page. When fans “like” your Facebook Page, it helps your posts and updates show up in their newsfeeds, giving you greater visibility and reach. A fan liking your photo is not the same as liking your page. Lastly, try to have your friends, family, and past clients “like” your page before you reveal it to your current email list. It will make it feel a little less empty. If you can get a few conversations going on your wall too that would be even better. But either way, you have to start somewhere. There’s nothing wrong with saying, “Hey, I’m brand new to this FB thing, so please join me and we can start this journey together.” That way, people will not be turned off when they see that your page has only a few “likes” or posts.

      Good luck! I know you will do great. The hardest part is ALWAYS getting started. Let me know how everything goes!

      Reply
  16. Hi Leanne,

    I am really learning a lot from your articles. I am very grateful.
    I just set up my Facebook badge and it is now on my website.

    All the best!
    Carlinton

    Reply
    • Leanne Kennis •

      Carlinton,

      I am so so happy to hear that! Keep up the great work and let me know how everything goes.

      Reply
  17. Great information. I’m just starting out and have very few likes. I’m going to start using these tips right away!

    Reply
  18. sukhpreet •

    hello leanne
    i would like to know more about facebook pages ..
    First ..I recently created one page of my restaurant. CURRY CHARMERS.
    and i can see 2 more pages of this name bcoz it was run by previous owner. i spoke to him regarding this but nothing..
    so is their any way to delete or merge those two old pages…

    second.. I promoted my page for more likes and paying some amount to facebook.
    but thier are some points that i didnt get. do i need to pay extra for each likes been hit by users??

    thank you for your time on reading.
    regards

    Reply
  19. This is a nice post…I hope to do as it says so I’ll start here. Please like my page http://www.facebook.com/comphonia

    Reply
  20. Great post. On the last point, I will say don’t assume that you shouldn’t tell someone about your facebook page. Really, tell everyone! Spread the word, and expect results!

    Oh, and please like my facebook page! http://www.facebook.com/inventyou

    :-)

    Reply
  21. Thanks for the helpful tips – onwards! :)

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  22. That’s nice to read this article. It is helpful to know how to promote my facebook page. Thanks.

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  23. Oh! I didn’t know about Facebook Badges. Thank you for providing useful information!

    Reply
  24. Great suggestions! Can’t wait to implement as many as possible.

    For those with newsletters, also consider adding a message in your template encouraging subscribers to comment on your wall. Check your program for any social sharing tools you can use when sending out your newsletters/emails.

    Reply
  25. Great tips and so right about the family and friends thing. You’ll be surprised how many links they’ll create for you!

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  26. Business Facebook page is very important for generating traffic and making brand of a company. A page should very informative and must have post details.

    Reply
  27. I have been a Facebook user for more than 6 years now. But unfortunately I failed to master the techniques to effectively promote my business on social media. I will especially focus on point #4 & #5 you shared in this post.
    Overall a nice and informative post.
    Thank You!

    Reply
  28. Will try to follow your tips, thank you for very usefull info. Hope it helps me with promoting my new business project.
    And please have a look at my Facebook page – like and share it ;-) Thanks
    https://m.facebook.com/pages/Vals-BBQ4U/756938867666014

    Reply
  29. Mam I am looking for ways to promote a few business pages to a target audience of a specific area and Interest. But, he facebook sponsored post is not in my budget. I want a few ways other than that to reach the audience on my own.

    Reply
    • Ryan Pinkham •

      The best way to get your page in front of people who may already be interested in your business, is to promote it to your current network first! If you already have a list of contacts, you can send an announcement. This will help grow your page and improve your page’s visibility.

      Reply
  30. What is the point of getting people to “like” your fb page when Facebook makes you pay them in order for those “likes” to see your content? I worked hard to get hundreds of people to like my page only to discover that fb doesn’t let those people see your posts unless you pay them to do so!

    Reply
    • You make a very good point. It seems to be a money grab on the part of Facebook but that’s how the rich stay rich!

      Reply
  31. Thanks for the guidance..Its much better to target more relevancy in groups,posts,share to get more appreciation

    Reply
  32. Nicely written, These are some of the best ways I’ve come across that would help in promoting a facebook page. Gotta implement these tips ASAP. Thanks for the share.

    Reply
  33. awsome tips tnx alot . do this more often please .

    Reply

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