Fanbruary tip call to action Constant Contact
Fanbruary tip call to action Constant Contact

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If you’re reading this blog post because of the headline, then thank you — you’ve just provided me with a great example of how a strong, specific, clear, and most importantly, simple call to action will get readers to, well, act.

Whether you want your fans on Facebook to buy something, make a donation, join your email list, download a white paper, come to an event, or simply “Like” your Page, you need to keep it simple.

It’s kind of like when you’re talking to child, or to a dog. Check out this video to see what I mean:

How do you create a clear call-to-action?

The first thing to do is decide what it is you want your fans to do. Buy? Donate? Like? Join? Download? Something else? Don’t ask for too many things at one time. The best way to get measurable results is to keep your call to action focused on one thing.

Now put yourself in your fans’ shoes.

The first time anyone comes to your Facebook Page, make it clear that you want them to “Like” your Page and give a good answer for their question, “What’s in it for me?”

After they’ve “Liked” your Page, be clear about what you want them to do next — whether that’s to share your campaign with their social networks, download a whitepaper or coupon, join your email list, or give you feedback on your wall.

The clearer you are about what you want people to do, the better your results will be. It’s really just that simple.

Let’s try another example: Please share this blog post with your friends and colleagues. Click one of the share buttons to your left.

To learn more about the best practices for running a social campaign, download our FREE guide, Turn Likes into Results.

What call to action gets the most results for your business or organization? Share your thoughts with us in the comments section below.

Comments:

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  1. Haha! Agree. Point proven. Cool stuff in here, I like your email marketing blog. I actually re-blogged! Thanks! :)

    Reply
  2. What would you say instead of what everyone says “Like us on Facebook”?

    Reply
    • Martin Lieberman •

      Hi Patrick.

      Most people say “Like us” because that’s what the call to action on Facebook is. People press “Like” to connect with your Page. However, if that’s not your style, I’ve also seen other businesses and organizations say “Join us on Facebook.” That makes it sound like you’re looking for connection and community, rather than affirmation, which is a nice message to send to your customers.

      Hope that helps!

      Reply
  3. [...] to a related study by Momentus Media, brands that include simple, clear calls to action — such as asking fans to “like” or “comment” on a post — saw higher [...]

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  4. [...] truth is that people need to be told what to do — no one commented because you didn’t ask for their feedback! Even when you’re posting a [...]

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  5. [...] need to make sure you’re getting people to take action on a regular basis. This way, when you have something you really want to promote the chances of [...]

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  6. [...] closed the email to hot prospects with the simple call to action “Let’s talk about your upcoming projects.” Even this simple change had immediate impact. [...]

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