window-shopping (feat)

Engagement on Social Media is Like Window Shopping on Main Street

This is a guest post from Jack Wrigley, CEO of QWIQQ—a Constant Contact add-on partner.

On Main Street, in order to “engage” consumers with the products or services you’re selling, you need to put something attractive or enticing in your storefront window to get their attention.

Once you’ve got them interested, they’ll probably do one (or all) of the following: walk in the door to get a better look, buy the item (and hopefully more), and go home and share this great experience with their family and friends.

This same scenario rings true when you’re talking about social media. Here’s how:

Social media success starts with what’s in the window

To engage people on social media, you have to be in the mindset that any social media channel you use is your Main Street storefront window.

You need to pick products or services you feel will cause someone to stop, walk in the proverbial door, buy what you’re selling, and then tell everybody about it.

Some obvious ideas would be to offer sale items or promotions wrapped around an event like Back-to-School. It’s a time when most parents are hustling around to make sure their children have everything they need, but also want to get a great deal. If you meet them where they go (on social media) then you’ve got a better chance of engaging with them and getting them to come to your store rather than going to a competitor.

Make your social media window sparkle

Once you’ve selected what will be placed in your social media window, make sure you pay attention to merchandising basics.

For example, you wouldn’t simply throw stuff into a pile, place them in your window, and say “Back-to-School,” would you? Position your product or service in a manner you feel will entice consumers to stop and take notice.

How do you do this?

In most cases, a picture is worth 1,000 words. People like to see what they’re buying before they buy it and all you really need is a smartphone and a little bit of imagination to get started.

Say you run an Italian restaurant. Rather than just taking a shot of a plate of spaghetti, you could take a picture of someone really enjoying the spaghetti? It’s not only a great way to sell your product, but it’s also a great way to sell the experience of people having fun at your restaurant. Who doesn’t like to have fun—and a great meal?

The point is, be creative, but remember—really think about what picture will cause someone to stop, look a little closer, buy what you’re selling, and tell the world about it.

The bottom line

Social engagement begins with understanding that social media is your Main Street storefront. Once you’ve got that, the rest is easy! Good luck!

Check out the app and start sharing engaging content from your smartphone today!

What have you done to make your social media “storefront window shine?” Tell us in the comments below!

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