SM Image Size

2014 Social Media Image Size Cheat Sheet

It seems like every week, there’s a new example of how images can be used to improve your results on social media.

One of the most recent examples is from Twitter, which released data showing that tweets with images generate 35 percent more retweets than those without.

There are also examples from Facebook — which says that posts with images generate 100 percent more engagement than text-only posts — and from LinkedIn, which revealed that members who share images with their network are five times more likely to have other LinkedIn users engage with their updates.

Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky.

In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.

Then there are things like profile pictures and cover photos — which need to be different sizes, based on the network that you’re on.

It’s a lot to keep up with.

That’s why we created this cheat sheet.

In the cheat sheet below, you will find all the sizes you need to know when sharing images on social media, or adding images to your pages and profiles.

Social-Media-Image-Size-Cheat-Sheet

Not sure how to resize your images?

If you want to edit your image to fit perfectly, there are some great tools available that you can use on your desktop or your phone.

PicMonkey is a free desktop app that gives you the option to crop a photo to the Facebook cover photo size.

To crop, simply select the crop tool, choose the Facebook Timeline size, and resize your photo.

If you’re using a photo from your smartphone, try a photo app to resize it to fit the cover photo space. The PicStitch app for iPhone has a cover photo crop feature.

To resize for Facebook, start by choosing a collage type. Then, in the editor, click Edit to select your photo. Next, click the Aspect tool and scroll until you find the Facebook cover size.

When you’re done, export your photo to Facebook.

Need more ideas for how to use images on social media? Check out our list of resources.

Comments:

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  1. Jon Okerstrom •

    The graphic is incorrect about Twitter specs:
    From Twitter: https://support.twitter.com/articles/127871-customizing-your-profile#

    Note: Photos can be in any of the following formats: JPG, GIF, or PNG. (Twitter does not support animated GIFs.) Recommended dimensions for profile photos are 400×400 pixels. Recommended dimensions for header photos are 1500×500 pixels.

    Reply
  2. Timesaver indeed! Thanks you. I just shared it to our Facebook Page! https://www.facebook.com/feed140

    Reply
  3. Excellent reference guide, thanks for sharing Danielle and thanks Jon for the correction. I’ll be sharing this with my clients because as a Branding and Media Photographer my clients are all over social media and they’ll need to latest info on the changes … again. Thanks for staying up to date :D

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  4. Hi Danielle!

    Thank you for such a great reference! I’ve used it a few times and really appreciate it. :)

    Reply
  5. Why is LinkedIn shared image dimensions missing?

    Reply
  6. R Lee Brown •

    I’m curious where you came up with 1200 x 1200 for Facebook images as I’ve seen multiple other sites list 504 as the display width of pictures (and the thinking that multiples of 504 would compress nicer for viewing but show up with more detail when clicked).

    Reply
  7. Marie •

    FYI I just attempted to upload a photo for YouTube channel art and the required dimensions were 2048×1152.

    Reply
  8. My dream blog! I have the cheat sheet posted up on my wall:)

    Reply
  9. drei kubik •

    ONE VERY IMPORTANT INFORMATION IS MISSING:

    The facebook image sizes given in this article just reflect the displayed image sizes when viewing a timeline. The profile image, the cover and image posts can be clicked and thus viewed enlarged (in a shadow box).

    So BEST PRACTICE is to keep the image aspect ratio, not the exact size.

    E.g. If you want your audience to see your beautiful artwork in full HD size I’d recommend to scale the given size of 851×315 (for the cover) proportionally to your preferred width. I prefer 1920 (full HD), so the image should be 1920×711. Facebook allows images up to 2048×2048.

    When posting an image to the timeline you should use squared or 16:9 formats to make your image post fit seamlessly into your timeline layout. The size is a choice of yours (e.g. 1280×1280, 1280×720, 1920×1920, 1920×1080 or anything you prefer, just KEEP THIS ASPECT RATIO).

    I’d recommend to keep this “proportional upscaling practice” for all the other social media platforms (where images can be enlarged) as well.

    Just imagine you upload your logo to facebook in 160×160 px. It appears as a stamp. Nothing more than a thumbnail. That’s sad, if you have a beautiful logo

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