Social-SEO-tips

6 Uncomplicated Social SEO Tips for Small Businesses

Let’s start with what is SEO?

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.

What does Social SEO mean?

Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.

Here are six uncomplicated Social SEO tips you can easily start implementing today:

1. Optimize your social media profiles

The key to an SEO friendly social media profile is to be descriptive as possible.  Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.

For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels).

Insider Tip: The “Category” field is often over looked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information.

2. Optimize your social media content/updates

To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).

Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.

3. Build links by making your content shareable

A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.

Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value. To review: Quality content equals more shares equals more links equals better SEO value. Simple right?

Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

4. Use Pinterest

An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.

Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.

Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible.

5. Sign up for Google+ and spend 10-minutes a day on it

No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP. There are more reasons you should care about Google+ if you’re a Solution Provider.

6. Create a Google+ Local listing

According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it’s critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business—address, phone number, hours, etc.—and you’re good to go!

Insider Tip: Be sure to keep your information up-to-date on Google+ Local and Facebook—it helps!

Here are some common mistakes to avoid:

  • Not making your business’s social media sites public.
  • Creating a Facebook Profile instead of a Facebook Page (learn how to fix this here).
  • Not customizing your Facebook URL. (Here’s how)
  • Not using your business’s name as your Facebook Page name or Twitter name.
  • Uploading images to your social channels with file names such as: Photo1 or IMG1287—images with meaningful file names can help you rank better.
  • Duplicating another website’s content. Your time and resources are limited as a small business owner but Google doesn’t like this.
  • If something appears to be a fast and easy way to improve your SEO it’s probably a black hat tactic (that means it’s bad), Google frowns on these unethical techniques and penalizes those who implement them.

Keep this in mind regarding Social SEO

Improving your SEO takes time and SERP changes don’t happen overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Instead, focus on providing a WOW! experience for your customers and your business will benefit through natural word-of-mouth.

Comments:

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  1. Hey Danielle,

    Great tips you got here. I’ll be sure to implement a few of them especially Pinterest. Have not been able to put any time into that yet. I had no idea google would rank based on high resolution pics either. Really good to know.

    Will be back to read more,

    Thank you,
    John

    Reply
  2. Also, do you know how I can put the social media plugin that you have. I really like them. Both the one to the left and the nice widget you have on the right. Very nice

    Reply
  3. All of the photos in our publications, on our web site, everywhere, are copyrighted. I have a Pinterest account, but I decided not to post our really great images on it. We had read that Pinterest basically just uses those in ads. Is this true? I would like to know more about this before we go further.

    Reply
  4. I appreciate you mentioning some of the common mistakes from Social SEO, but I would love to see a comprehensive warning for small business owners about the dangers of trying to do this half-way…or what happens if they screw it up completely. Probably not what you had in mind when you wrote this, but I definitely think it’s something that small business owners deserve to know and should really consider.

    -Chad

    Reply
  5. Andrew Kelly •

    I read this tip about using the business name in posts on another website. But if I use my business name in a lot of status updates on Facebook, would that be bad for my SEO? Would that be considered spamming?

    Reply
    • It’s a balance.. you don’t want to use your business name – or any phrase – too much but you don’t want to only use pronouns when talking about your business.

      Reply
  6. I’m definitely not taking advantage of Pinterest yet. Great tips.

    Reply
    • Thanks Scott, from an SEO perspective,Pinterest allows you to do a few things that other networks don’t, so it’s definitely worth taking advantage of it.

      Reply
  7. These are some great tips. I simply love the traction they are helping me get on my SERPS.

    Reply
  8. nickie1snyder •

    Hi Danielle. Nice picture you have used explaining all the important tips required for success in search engine optimization.

    Reply
  9. […] this blog post from Constant Contact, an email service provider for small businesses, you can find some great advice about how to use […]

    Reply
  10. Great post. Every little bit counts, and hiring someone to manage your SEO can really help take care of all the odds and ends.

    Reply
  11. Nice point! I agree that the key to SEO friendly social media profile is to be descriptive as possible. I never thought of that when I was starting.

    Reply
  12. Great article and I entirely agree! One technology which incorporates this concept is Enginuity Search. By adding social relevancy to SEO related information, you can find information that is more ‘socially’ relevant and modern than those who optimize purely for search engine links. This type of search methodology also prevents robots and spammers from promoting ‘unpopular’ information.

    Reply
  13. Thanks for the great tips! We are always looking for a simpler way to educate our small pet business customers on ways to maximize their personal SEO efforts and this is a great way to introduce an “easy to-do list” for them!

    Reply
  14. hi danielle, thanks for your great helpfull article, one question from indonesia. is it true that google doesn’t like an image with a watermark / banner on it ? i had to add a watermark so my company products cannot be use by other company. thank you. Zulham efendi

    Reply
  15. Great advice concerning social media in combination with SEO practices.

    Reply
  16. With regard to Small Business SEO, I’d like to explore your comment at the bottom of your post for things to avoid.

    When you say “Duplicating another website’s content. Your time and resources are limited as a small business owner but Google doesn’t like this.”

    From a small business SEO standpoint I don’t think your saying it is bad to have a unique perspective and comment about that perspective maybe with an excerpt, and then link to the article there.

    I think what you maybe saying is that just simply posting the same content someone else has already posted without any additional thoughts, perspective, commentary etc has only marginal value or as you may suggest even be bad.

    Did I get your comment right on that?

    Thanks in advance for your Small Business SEO insight and I look forward to getting your additional input.

    Reply
  17. Nice post.SEO+Social media is a thought tip to brand our product and increase traffic.

    Reply
  18. I am new to the SEO game what is the best way to start increasing traffic to a site that is fulling functional? How do i go about getting links?

    Reply
  19. Hi! I am trying to use social media for SEO. When you say mention the business name do i have to just write my business name or with #? I use lots of # in my posts which its meant to be useful.
    see https://www.facebook.com/birminghamhypnotherapyclinic for example

    many thanks for the information

    Reply
    • Danielle Cormier •

      Hi Georgios, you don’t need to create a hashtag (#). By using your business name within your content – rather than always using pronouns, Google will begin to associate your business name with the keywords that relate to your business that can be found throughout your content.

      I hope this helps!

      Reply
  20. Social media marketing is been the most effective practice of SEO to get a good result out if it. Optimizing social media profiles for their small businesses would give them a tremendous traffic and hence popularity, but to make this happen one should have a great content on their site and on the social profile as well since the great content is the base of a great business. I’m sharing here some amazing stats on content marketing: http://www.godotmedia.com/blog/amazing-stats-content-marketing. Hope you like it!

    Reply
  21. Alot of people don’t realize how important it is to optimize your social profiles. When people research companies they will try to find out as much as possible and most likely end up on one of your social profiles. So optimizing them will give you that much more of an edge over your competition

    Reply
  22. Got clarification on more effective use of Pinterest, and other tips are very useful.
    Thanks for sharing.

    Reply
  23. I have a question. I want t make a featured page with a read more link. I’m planning to link the read more button onto a new page which contains the full article and is also accessible directly via the mainmenu. ( which will be shown on every page). Now my question is how is this for the SEO. In-fact it are all different pages just on the featured page showing bits of intro text. Will this been seen as duplicate content and/or duplicate links ( the readmore links and the mainmenu)? Or is the site rendered in a way that search engines see it as different content and different links. I hope I make myself clear. And you can help. Thanks

    Reply
  24. Great article and I entirely agree! One technology which incorporates this concept is Enginuity Search. By adding social relevancy to SEO related information, you can find information that is more ‘socially’ relevant and modern than those who optimize purely for search engine links. This type of search methodology also prevents robots and spammers from promoting ‘unpopular’ information.

    Reply
    • Danielle Cormier •

      Thanks Coby!

      You’re right, social signals (social engagement) are a key indicator to Google’s bots that ‘real’ people like a piece of content. Social signals play an important role in providing real credibility to content!

      Reply
  25. […] on popular, industry-related keywords.  Beyond keyword content, here are a few more ways to improve your social seo in your copywriting and social […]

    Reply
  26. Wow, so many comments. Great article. You mention always using your business name in your posts. We have a pretty long name and if we include our name we have virtually no room for a message (especially on Twitter). We are always trying to stay within the 150 character guideline. Can you recommend a way around this?

    Reply
    • Danielle Cormier •

      Thanks Karen! Do you have a shortened version of your business name you can use?

      As long as you stay consistent and always refer to your business in either the same long and the same short version, you should still benefit!

      Reply
  27. […] high-quality, curated content that will help you engage your local following. Constant Contact’s Danielle Cormier recommends including both relevant keywords and your business name in the text of your social media posts, in […]

    Reply
  28. I think you are right about Google +. We need to all start paying more attention to this whether we want to or not. I have started telling my clients to create a Google + account. And they usually complain that “they don’t get it”. And I tell them that doesn’t matter. LOL

    Reply
  29. Great tips, I am gonna try all of these for my blog SEO, but may I ask if a facebook page will also help?

    Reply
    • Danielle Cormier •

      Thanks! A Facebook page help but if you’re looking solely for SEO benefit, a Google+ page will have the greatest impact!

      Reply
  30. Karen Pickering •

    This tip: According to Google, 97% of consumers search for local businesses online. (I take issue with this since I work from a home office and don’t care to have the world know where I live) It will not accept a PO Box. Any suggestions?

    Reply
    • Danielle Cormier •

      Hi Karen, I believe you can keep your address private on Google+.

      Follow the steps outlined by Google Support to verify the location of your business’s physical location either by phone (a direct line) or by postcard. Once you have verified the location of your business, you will be able complete your Google+ Page.

      Or you can set up your business as a Google+ Business Page rather than a Google+ Local Listing (also referred to as Google Places, Google Maps listing or local Google+ page). You do not need an address for a Google+ Business Page.

      I hope this helps!

      Reply
  31. Great advice concerning social media in combination with marketing practices.

    Reply
  32. Hey Danielle, These are some great tips, do you think businesses should focus more on Google Plus while other social networks can complement the SEO effort, since we all know that Google has some big plans for Google Plus integration with Google Search going ahead.

    Reply
    • Danielle Cormier •

      Thanks Rohit!

      Google+ definitely has a lot of SEO value, the one thing it lacks is engagement. Social engagement is important for SEO because it indicates to Google that ‘real’ people like a piece of content. Google values social signals such as likes, tweets, shares, etc as an indicator of credibility.

      Businesses should focus on the social channels that provide the most engagement for them. If that is not Google+, it’s still a good idea to simply share new content links on your page.

      Reply
  33. Very informative tips Danielle, thanks for sharing.
    One tiny tip people tend to skip commonly is that – one should primarily focus on search phrases, not only single keywords, and put his location in the text (“SEO Services sydney” not only “SEO” or “SEO Services”) to help him get found in local searches.

    Reply
    • Danielle Cormier •

      That’s a great point George, thank you for the remind!

      The search patterns of individuals have changed a great deal over the years, individuals no longer search for individual keywords but in entire phrases or questions!

      Reply
  34. I would say Pinterest is difficult for a lot of small businesses, especially service based. I would say Google + needs to be put higher up because it gets better results but for the basic I think this is a great start. Thanks.

    Reply
  35. Hi Danielle!
    Believe me I didn’t know some of these things before. I’m a Search Engine Optimizer and Social Media Optimizer. You helped a lot of us by sharing this with us.
    You said don’t upload pictures with the default name i.e. photo1, image29. Believe me, I didn’t know that. From now on, I’ll spend some time on Google+ page as a lot of people don’t like it but Google does so do I.
    Thanks a lot!

    Reply
  36. I went over this website and I conceive you’ve got a large number of splendid information,

    Reply
  37. […] to have a great website to ensure that search engines rank your business highly. You need to be an authentic participant in social media, […]

    Reply
  38. Great article. Currently there seems to be some nay sayers from many, about joining Google +, but only if they really understood it’s true potential. It’s such a shame because if you go you youtube and discover more about G+, you’ll be hooked. My business depends on social media. You cover some great points about the new SEO for 2014. Thanks, Gary

    Reply
  39. Google has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like backlinks, domain age, traffic, fresh content, etc.

    SEO is the art of making sure those spiders are happy with that they find. It is an extremely complex field that is constantly changing but in all that chaos there are a few constants that have remained true since the beginning.

    Reply
  40. Appreciate your writeup on SEO and SMM,Thanks for sharing some of the best ways to nail seo in a white hat way

    Reply
  41. Hi Danielle, thanks for the post, this is all very interesting! It just goes to show the positive benefits of social media, particularly Google+, although it is not as typically popular as other social media sites such as Twitter and Facebook, it is still a great way to engage and share content. I will be sure to keep exploring our Google+ account! I work for a marketing recruitment agency, so I am aware that digital marketing is an ever growing and changing environment, therefore being able to keep up-to-date with tips such as these is certainly a great way to keep on top of key knowledge about SEO and social media etc. Kind regards, Lauren

    Reply
  42. Impressive post! In no doubt for seo tips these points are never changes for anyhow, for the cause these peaks are very important for seo services. Evermore it will be supportive for who wish to start an online business.

    Reply
  43. A agree with the use of Pinterest great for sharing good quality images and generating new traffic

    Reply
  44. Nice idea of describing the simple SEO tips and also the mistakes that one should avoid. Most of the small business owners can get the benefits from these tips to bring their business on top.

    Reply
  45. Excellent tips, They are very helpful for local seo’s like me.

    Reply
  46. The Idea of seo is the importance and latest technique to improve the visibility of search engine and give them a unique content to allowed them and create a perfect deal in seo

    Reply
  47. Great points and lot’s of details if you need to take benefit of Social media in SEO – thanks for putting the time into this. You cannot argue with the fact that Google+ and Pinterest are greatest way to spread your business around.

    Reply
  48. I am trying to decide if the speed of my page load times that get bogged down with share buttons and their server hogging scripts is worth the trade for SEO. Any thoughts would be greatly appreciated.

    Reply
  49. Always keep in mind that social signal from Google + always help in SEO rankings. Google gives more importance to Google + rather than other social media platforms.

    Reply
  50. It is very informative things. thanks for sharing this knowledgeable thing that is When you have more quality sites linking to your website and you are linking to other quality websites the more authoritative Google determines your website to be. More authority equals a higher rank. Thanks for your post.

    Reply
  51. lana •

    Great info for a newbie to website design!x

    Reply

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