tip_8_timing

When to Post to Facebook for Maximum Impact

Timing isn’t everything, but it’s important.

So what’s the best time to post on Facebook?

It would be great if I could just say: “10:17 a.m. on Tuesdays!”

But it’s not quite that easy.

While there’s no hard and fast rule as to the best time to post on Facebook, marketers have uncovered better times than others.

A recent study shows that the best day of the week to generate the most Facebook shares is Saturday.

At Constant Contact, we tend to get the most engagement on our Facebook Page early in the morning on weekdays (at the start of the work day), in the early evening on weekdays (when people are getting home from work), and on Saturdays.

Even though that works for us, it doesn’t necessarily mean it will be the best time for your business to get shares on Facebook.

Wondering what time’s the best for you? Let’s take a look at how to figure it out.

Posts with the most

You can figure out the best time to post to Facebook with a little research and experimentation.

Constant Contact and Facebook Insights give you stats to help you figure out what’s working for your Page. Depending on what your goal is, you’ll want to look at how many comments, likes, shares, or impressions you get on your posts vis-à-vis when you posted it. Experiment with different days and times if you can, and see how that impacts your results.

After you’ve tracked your Facebook post stats for several weeks, you’ll probably find that a trend will start to emerge on the days, or times of day, that yield the most engagement for you. Pair that with your common sense (it’s a safe bet that posting in the middle of the night is not the best time), and you’re well on your way to figuring out when your fans are most likely to engage.

Keep in mind that the best times may change in the long run, and/or you might not see a ton of variation between days or times.  However, through this exercise you should be able to determine some best practices for when to post to your Page.

Timing isn’t everything

Timing is definitely important, but post frequency and engaging content are two other very important factors that you should consider when analyzing the best time to post on your Page. When it comes to posting, don’t post too much that your audience tunes you out, or too little so that they never see you in their newsfeed.

When it comes to content, a lot of content could get seen, but it’s relevant content that’s going to get shared. Be sure to focus on what gets shared, as well as when it gets shared. Keep an eye out for trends in the type of content that gets the most engagement.

The bottom line? The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business.

Have you discovered the best time for your business to post on Facebook? Tell us about it in the comments below!

Comments:

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  1. Ilene •

    I’m curious about why my Facebook Page impressions have dropped so much recently. Has something changed in the posting algorithm? What causes a post to get shared with some fans and not others? Does it have to do with my frequency of posting or the fan’s number of friends?

    Reply
    • Dave Charest •

      Hi Ilene! Thanks for the comment.

      It’s not so much that Facebook’s algorithm is changing but rather the weight it puts on the relationship between your Fans and the posts you put up is changing. For example if there’s someone who engages with your Page’s content regularly it’s more likely they’ll see future posts. But if there’s a Fan who doesn’t engage with your Page’s content it’s likely that your updates will fall off this person’s radar altogether. So the results of the algorithm are different for everyone, as well as the reach from a share because that depends on the sharing person’s relationship to their friends. So the real goal to make sure you’re getting the most out of your Facebook Page is to make sure you’re encouraging people to engage with your content. Make sense?

      There’s a bit more about it in this post: http://blogs.constantcontact.com/product-blogs/social-media-marketing/how-to-regularly-post-to-your-facebook-page/

      Reply
  2. “The best time to post on Facebook is when your audience will see it.” I know a blogger who regularly posts at 3 or 4 am because a large chunk of her audience is in London. :-)

    Reply
  3. […] may love you, but long post after post after post in the newsfeed can be a bit much. Be sure to space out your updates so there’s a better chance people engage with them rather than pass them […]

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  4. Thanks so much for the info on Facebook’s algorithm, as I have also noticed in the past few months that impressions seem to be dropping off. I’ve definitely noticed that Saturdays and 7-9am weekdays get the most response. Friday = crickets. If it’s important, don’t say it on a Friday.

    Reply
    • Thanks for you comment Lisa! It’s great that you’ve identified the best time to post for your business.

      Reply
  5. […] come and go every day, and if you post something at the wrong time, there’s a chance that no one will see […]

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  6. Vittoria Natale •

    Great tips for getting the right timing for Social Media. Thanks

    Reply
  7. […] thoughts on Facebook posting times here, here and here. Note the divergence of opinions. I think the third article states it […]

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