Yeah, me neither.
Which is why—for years of my life—blogging ranked pretty high on my list of “the most useless pastimes ever created.” (Honorable mentions go to needlepoint, bowling and golf).
If you’ve ever wondered what to post on your blog, why anyone would want to read your blog, and even if you really need a blog—trust me, you’re in good company.
But as someone who likes to keep their flip-flopping to a minimum (don’t even get me started on my list of deplorable footwear), allow me to explain my switch to the blog side.
Here’s what you need to know:
Blogging makes a lot of sense from a business perspective
Now, more than ever, blogging has the potential to help your business get discovered by endless waves of Internet surfers.
The introduction of Google AuthorRank means the benefits of blog have never been stronger. Creating a blog and posting quality content can skyrocket your Google search ratings and present you as a go-to resource in your industry. Devoting some time to your blog has now become a smart investment for you and your business.
Blogging matters because you matter
As much as your customers love your brand, they really love you. And since customer relationships are the single biggest advantage small businesses have over their large competitors, blogging is an invaluable way for potential customers to get to know, like, and trust you—while also deepening connections with existing customers.
Blogging lets you personalize your business
Your “About Us” page is great for expressing your company’s main values, but a blog goes a step further by personalizing your ideas. The huge benefit of a blog is that it humanizes your business—making your company more engaging, relatable, and trustworthy.
Adding a blog to your website is like a personal invitation for your customers to get to know you better. By making yourself more available to them, your bond will become even stronger.
Blogging allows you to easily keep people informed
Keep your customers up-to-date on any recent developments for you and your business. Even if you’re already using social media for quick updates, a blog will give you the space you need to go beyond the basic day-to-day happenings.
Whether you’re sharing industry expertise, or just a personal anecdote, your post shows your true dedication to your business and field.
But that still leaves the unanswered question:
What should YOU write about?
Oh, writers block. There’s something we can all relate to. So if you’re stuck, why not ask your readers for ideas?
People love being asked their opinion. It makes them feel like you respect their ideas and care what they think. Let your readers know that you want to connect with them, but need a little help with your direction.
And remember, it’s not just what you write about, it’s also how you write it
Don’t get blogged bogged down on what you’re saying and ignore how you’re saying it. What I used to hate about blogs was their informality. Typically less formal than an article or essay, I wondered what their merit could be.
What I’ve learned is: informality is great because it’s conversational.
If you’re really struggling, take a step back and try typing a post as if you’re emailing a friend. Without the stress, your post will be a lot clearer, making it easier for readers to get to know you!
No matter how good this all sounds, the fact remains: there are only 7 days in a week.
So, you’ve got to know:
Does blogging really have to be a priority?
Ok, just because you have a blog doesn’t mean you have to become a blog-a-holic.
Make realistic expectations for yourself (mine is to blog once a month) and stick to it. Consistency is key, and short and sweet posts go a long way for internet surfers with microscopic attention spans.
Your efforts will be appreciated by your customers, and (I can’t believe I’m saying this) it might even become one the most enjoyable things on your to do list!
Any other reformed blog haters out there? Tell us why you made the switch!