Have you ever wondered why people really “Like” your Facebook Page?
Or even why they subscribe to your email list?
Well, so did we. And guess what? The reasons they do both are pretty similar.
Check out our latest infographic on why consumers “Like” and subscribe. Be sure to pay particular attention to the “What You Need to Do to Keep Them” section. You’ll find some nice action steps to help you put this information to use. Oh, and if you’re hungry for more you can check out all of the slides from this research.
Enjoy!
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<small>Like this infographic? Get more <a href="http://blogs.constantcontact.com/category/product-blogs/social-media-marketing/">social media marketing</a> tips from <a href="http://www.constantcontact.com/">Constant Contact</a>.</small>
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Providing value-added content is huge. To your point, you also need to create subject lines and status updates that will get your readers/followers to engage and, in a perfect world, share your content with others. That’s where feedback and looking at your insights and analytics can be so very helpful.
If people aren’t clicking on a link, that could mean your subject line isn’t grabbing their attention or piquing their interest. If they are clicking on a link but leaving after only a few seconds, that could mean your opening paragraphs could use more punch or that you might want to tweak your formatting and layout.
Interesting to see the top unsubscribe reasons. Too many emails first, and content not relevant as second. I believe you could solve both issues with a profile/prefs settings page, where people themselves could set desired frequency, as well as interest. It solves the too many emails problem, but the relevancy problem too, in just one go.
Number three, content not as expected, ties in a bit with number two, but also with setting expectations. Clear info on the subscribe page on what someone will receive will help with preventing that one.