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10 New Ways to Use a Survey to Engage Your Audience

When you think of online surveys and polls you probably think of the customer satisfaction survey you send out from time to time.

But surveys are also an easy way to make the communications you’re already doing—email newsletters, content on your Facebook page, etc—more engaging.

Engaged and interested customers and members are more likely to stick around longer and spread the word about you.

How do surveys come in?

Surveys help you make your marketing more relevant: when your customer and members get the chance to share their perspectives, you get the kind of insightful feedback you need to create engaging offers, content, and more.

So read on for 10 new ways to use a survey!

1. Try a poll

Is there one specific question you’d like to ask your audience? It takes about a minute for you to create one, and another minute for someone to take it. Bam. Your customers and members are more engaged already.

2. Get blog topics

Create a poll asking which blog topics your audience is most interested in. Be sure to put it in an email, on your Facebook Page, or link to it on your Twitter account. After all, you’re trying to create the content your audience wants to read—they know best what that is!

3. Use polls and surveys as social media content

You know you’re supposed to regularly update your Twitter account and Facebook Page, but once in a while everyone gets “social media block.” A short survey or poll makes fast, easy content. Use your poll to find out what kind of information your audience wants to see on your social pages in the future!

4. Let your list segment itself

Segmenting your list helps you reach the right audience with the right message. The right message is the one that fits that particular audience’s needs, and who better knows their needs than the audience itself? Add a poll to your email newsletter asking your list to segment themselves, whether by product, industry, program, etc, so you can better target your communications.

5. Get website feedback

Your organization’s website is one of the first places your customers or supporters are going to go to learn more about you, and if you’re selling your product or raising money through your site, it’s an even bigger deal. Add a link to a short survey and find out if your visitors like your site’s layout, can find the information they’re looking for, or if they like a recent improvement.

6. Capture sales leads

A survey can help qualify possible sales leads. Use a short survey to find out which of your products or programs customers are interested in, or whether they’re looking for something you don’t offer (yet).

7. Evaluate your purchase process

If you’re selling or accepting donations on your site, you probably send a follow-up email to confirm, right? Add a link to a survey or poll in that email and find out if your customers are satisfied with the purchase process, and what you can do to make it better.

8. Learn what events they’re looking for

Planning an event is a big deal, especially when you’re a nonprofit that relies on events to help raise the funds you need to do your work. Before you invest time and money into planning an event you hope your supporters will like, create a poll asking what kind of event they’d like to attend, and give them some options.

9. Get competitive

You can use surveys are to host contests on your website or Facebook Page. Come up with a cool idea—“Which of our pies deserves the prestigious ‘Pie of the Month’ title?”—and let your audience have their say.

10. Why so serious?

Not every poll (or survey) needs to be created with the intent of answering a Very Serious Question. After all, you don’t want your audience to feel like they’re the recipients of constant one-sided communication with you—you’re trying to create a dialogue. A poll with a more casual question—“What do you think of the new Avengers movie?” grabs their attention and adds a little fun to the conversation.

So go ahead

Grab your audience’s attention with content that’s gotten a boost from surveys and polls, and give your customers, members, and prospects a chance to tell you what’s on their minds.

Have you used surveys and polls to engage your customers or supporters in a new and exciting way recently? Tell us about it in the comments!

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