How to Create Share-Worthy Email Content this Holiday Season

Can you believe it’s time to start planning for the holiday shopping season already?

You may think it’s too soon, but with big shopping days like Black Friday (Nov. 25), Small Business Saturday (Nov. 26), and Cyber Monday (Nov. 28) coming up in November, you’ll want to start planning your email content now.

In particular, you’ll want your email content to be share-worthy. This way your current audience will help you spread the word about your business to their friends, who make great prospects for shopping with you this holiday season.

So, how do you create share-worthy content? Here are some ideas:

1. Remind your audience of your shared values

People like to support and spend money with businesses that share the same values and support the same causes. They also like to share information regarding those values and causes. If there’s a particular cause your business supports or values you stand behind, the holidays are a great time to remind your audience.

2. Provide added value

You may be thinking about sending product ads to your email subscribers, but you also want to consider how you can add value for your audience as well. Content that people find valuable will get more use and more shares.

3. Engage your audience with special offers

As you might imagine, people still love to get a great deal. And they love to share those savings with their friends. Look for opportunities to reward your loyal subscribers with a special offer or promotion, and encourage them to pass along the deal to a friend.

Looking for more holiday marketing advice?

Check out these 28 Ideas for Your Holiday Emails. 

Editor’s Note: This post was originally published in October 2013 and has been updated for relevancy and accuracy. 

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