With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting around to finishing something around the house or revisiting one of those resolutions you made back in January—the change of seasons comes with all sorts of new possibilities. Spring is also [...]
If you own a small business, chances are you’ve already heard lot about mobile and why it’s so important to provide a positive mobile experience for everyone who visits your website, reads your email, or searches for your business online. And by this point, you probably don’t need a stat like 51% of Americans now [...]
Recently, we’ve been talking a lot about contacts and the importance of building an engaged audience for your business online. If you’ve been using tools like email marketing or social media for business, you know how valuable having an audience can be. After all, with all the work you put into creating content for your [...]
Recently, small businesses got an important reminder about the value a blog can bring to their business. If you haven’t heard, a new algorithm from Google called AuthorRank gives a real advantage to small businesses that continuously create fresh, high quality content online. For those businesses already using a blog for their business, this is [...]
Today, small business owners find themselves in a unique position when it comes to marketing their businesses online. On one hand, it probably feels like there’s just too much you need to be doing. Between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to [...]
There has been a lot of buzz over the last few weeks about Google AuthorRank, a new search algorithm being introduced by Google sometime in the next few months. Much like EdgeRank on Facebook, AuthorRank will serve to filter what type of content shows up when an individual performs a search using Google. With AuthorRank, [...]
Whether you run a business, manage an organization, or are just someone who likes to get things done—having a plan can help. Planning is likely something you’ve been doing from day one—from the day you first opened your business or the moment you made your first fundraising call. So you’ve seen how important planning can [...]
Lately, there’s been a lot of talk about Facebook and the way in which the social network lets (and sometimes doesn’t let) business owners connect with fans. Starting with the switch to Timeline earlier in the year, Facebook has rolled out a number of updates that have effectively changed the way in which users engage [...]
Happy Thanksgiving to those celebrating in the US! With the holiday here and Small Business Saturday less than 48 hours away, we thought we would take the time to reflect on what has been an incredible six months of our Ask an Expert series. The series, which started as a way to get quick answers to our [...]
With Thanksgiving just a week away, businesses throughout the country are ramping up for what should be a memorable start to the holiday shopping season. While the big-name retails are focused on Black Friday and fighting over which store can offer a more outrageous discount or whether to open at 11:59 p.m. or 12:01 a.m.—small [...]