It’s no secret the way we, as consumers, find local businesses has fundamentally changed. We now use our mobile phones to search for local businesses. This is especially true when trying to find a place to eat and we expect to see a full menu and reviews in order to make a decision. We also [...]
At Constant Contact, we love to feature customer stories. As the year comes to a close, we decided to check in with customers we had interviewed about a year ago to see how their organizations had fared over 2012. On Tuesday, we talked to two nonprofits about their experiences with email marketing over the past [...]
A couple weeks ago we took four restaurant owners out of the kitchen (sort of); right into our first ever customer group-discussion. This week we’re doing the same, but with a much different clientele. Our guests this week are B2B companies that specialize in manufacturing, distribution, and of course… marketing a specific product or line of [...]
Businesses that primarily market to other businesses can have a tough time perfecting their email marketing strategies. Education is often a huge part of getting new clients, but you can’t just cram all of your product information into one email … unless you think your readers enjoy scrolling through a ten-page email. Tip: they don’t. [...]