Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that [...]
Boloco is a business that knows a thing or two about inspiration. From their globally inspired menu, to their commitment to delight and inspire every customer that walks through their doors, inspiration is a major part of what made this East Coast burrito chain success. Boloco also knows exactly how to inspire action from their [...]
Let’s face it: when it comes to online marketing, restaurants have a lot of options on their plates– pun intended! For starters, it seems like there’s a new social media network emerging every month. Then, there are the reports about how small businesses need to get ready for the mobile revolution. Meanwhile, you’re not supposed [...]
Let’s face it: when it comes to online marketing, it’s not always easy to pick the right tools for your retail business. Whether it’s keeping up with the hottest social media sites or up-and-coming trends like mobile marketing or local deals—it’s hard to figure out what you should or should not be using to get [...]
A little over a decade ago, Earthtone9 was taking the UK by storm. Having just released an album that was voted 16th best album of 2000 by heavy metal magazine Metal Hammer, the band was getting ready to break into the U.S. metal scene. Unfortunately, around that same time, a number of things caused the band [...]
Usually at Constant Contact, we like to say that the average email marketing open rate across all industries is around 20%. That’s why I was so impressed when I spoke with Nicola Hopper, Digital Marketing Officer for the Festival City Theatres Trust in Edinburgh, Scotland. The trust consistently sees open rates of about 50% and [...]
Old Trafford has been the home of Lancashire County Cricket Club since it was formed in 1864. Build in 1857; it has seen plenty of changes, but none greater than what has taken place in the last five years. “Not long ago, I remember we had a brick wall built around the stadium and people [...]
Expert, guru, thought leader, professional, specialist, authority… Whatever name you use—at the end of the day, we all want to look like we know what we’re talking about. This is especially true when you own your own business and are marketing yourself as a brand. Take Susan V. Phillips of Spotlight Decor. Of her many [...]
In November of 1977, one official photographer was chosen to attend the National Women’s Conference. That photographer happened to be Diana Mara Henry—a professional photographer since 1967. “I’m really only one of two photographers who ever took pictures of the Women’s Movement,” Diana says. “Many of the pictures are pretty historic now.” From Andy Warhol [...]
People do not love being sold to. Whether it’s hanging up on a telemarketer, slamming the door on a salesman, or driving their car until the wheels fall off in an effort to avoid the sales pitch at the car lot—most people don’t respond well to sell, sell, sell. But there are things they do [...]