Ever feel the need to make your personal thoughts and feelings available to the whole wide virtual world? Yeah, me neither. Which is why—for years of my life—blogging ranked pretty high on my list of “the most useless pastimes ever created.” (Honorable mentions go to needlepoint, bowling and golf). If you’ve ever wondered what to [...]
Small businesses and organizations trying to grow their online presence are often told that one of the best ways to increase traffic to their blogs or websites is to start building relationships on these platforms. The wisdom goes that, by sharing information and comments on social media, news websites, blogs, and email marketing, you’ll establish [...]
Whether you’re a business or nonprofit, your blog should position your organization as the expert in the field. It should become a resource for news and in-depth looks at different issues, but also serve as a platform to communicate your values. Let’s say you have a blog. You even know the six ingredients that make [...]
SEO: three little letters that can have a BIG impact on the success of your business’ blog. How big? Well, if you’ve been struggling to grow your readership and get your content in front of new audiences, it can be huge. After all, your blog can’t help you grow your business or promote your brand [...]
This past Thursday, I attended “How To Create a Blogging Plan for Your Nonprofit,” which was hosted by blog coach Britt Bravo at the Nonprofit Technology Conference in San Francisco. To start off, she said that blogs had to be “juicy.” I sat there, stunned, envisioning our blog at Constant Contact as a very helpful [...]