Tag: Branding

What One WWE Superstar Can Teach You about Personal Branding

two-men-wrestling-feat

I know what you’re thinking…WWE? As in the steel chair wielding, pile driving, power bombing, World Wrestling Entertainment?  Yep, you read correctly…that WWE! I attended a session at SXSW this past weekend about how WWE is “crushing” social media. (I couldn’t help myself… the nostalgia of sitting on my couch as a young boy watching [...]

A Lesson in Consistent Branding from the New York Yankees

yankees-uniforms-feat

Frank Abagnale Sr.: “You know why the Yankees always win, Frank?” Frank Abagnale, Jr.: “’Cause they have Mickey Mantle?” Frank Abagnale Sr.: “No, it’s ’cause the other teams can’t stop staring at those damn pinstripes.” I always think of this little bit of dialog from the movie Catch Me if You Can whenever I explain [...]

Why Your Personality Is the Secret to a “Like”-able Brand

Man holding photos of himself

Let’s imagine you walked into a party with people you’ve never met. How would people you’re meeting for the first time feel about you? What feeling would you leave them with? How would they describe your personality? Personality plays a big part in your “brand,” and your Facebook Page is a great place to let that personality [...]