“Clicks can tell you a lot about what type of content your readers are most interested in. If someone opens an email, reads a piece of content and clicks a particular link; that’s a good indication that they’re interested in that product or that offer or whatever you may be writing about,” explains Bridget McKone, [...]
Earlier today, we talked about how click-throughs can help determine the effectiveness of your email marketing. In case you missed it, here’s what Content Developer Blaise Lucey had to say: The click-through rate shows how many people take action by clicking the links you provide in your email. This allows you to see the content, [...]
We all know that measuring our email marketing efforts is important. Of course it is; measurement supports our use of resources, and helps us make changes so we get better results in the future. But there are a lot of things you could be measuring, including open rate, click-through rate, bounce rate, list size, unsubscribes, [...]
Email marketing is all about metrics. Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any email campaign. How many people are opening the emails? How many are using the content and going deeper [...]