Over the past few months, we’ve seen a new social network garner a lot of attention: Pinterest. Whether you’re still wondering what the heck it is, or are actively using it, everyone is still wondering one thing about Pinterest: What’s it going to do for business? In February, research showed that the site was visited [...]
Google+ has been a controversial social media network since its launch last summer. Alright, so maybe it’s not the same kind of controversy you might find in People magazine, but this is a controversy stemming from a big existential question: Will this thing work? After the dismal failures of Google Wave and Buzz, Google+ seems — [...]
QR codes have proven to be a perpetual experiment for most small businesses and organizations. A recent study by Chadwick Martin Bailey found that, while 81% of consumers have seen the codes, 79% aren’t actually familiar with the term ‘QR code.’ Restaurants may include them on menus, some stores may offer check-outs or scans of [...]
With 2011 almost behind us, it’s time to start thinking about the next year. In the world of online marketing, the past 12 months have been a rollercoaster ride for small businesses and organizations. People are looking for new ways to market content, social media, mobile platforms, and causes, but that doesn’t mean that there’s [...]
Yesterday, we featured the blogs of two businesses that had seen significant results that were driven in part by their engaging posts. Highlighting a successful blog or two is one thing, but writing one is something else entirely. However, yesterday’s post did show that, if done right, blogging for your business or organization can be [...]
If you don’t work in internet marketing, chances are good that you may not know what a Klout score is — but there’s an even better chance that you’ll learn very soon. (Like, right now.) A Klout score is an easy way for someone to gauge their personal influence on Twitter or Facebook, or other social [...]
Halloween is just around the corner, which means the holiday season is about to trick or treat its way into high gear. People are already getting ready for awkward family dinners at Thanksgiving, heartwarmingly garish sweaters knitted by Grandma, and the general adrenaline rush of not knowing what to get a loved one for a [...]
In this age of social media, when there’s such an emphasis on getting more fans, followers, and subscribers, it’s easy to feel a bit anxious about increasing your Twitter following. But are large numbers of followers what you should really be concerned with? What it really comes down to is the ancient and alluring alliteration — quality [...]
Email marketing is all about metrics. Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any email campaign. How many people are opening the emails? How many are using the content and going deeper [...]
Last week, SmallBizTechnology.com held a debate via Twitter about the merits of both email marketing and social media. For some reason we can’t understand, the hypothetical death of email marketing continues to be a hot topic this year (just like it was last year, and the year before, and years before that too), but most [...]