Will Google+ Ever Be Relevant for Small Businesses?

Google+ has been a controversial social media network since its launch last summer. Alright, so maybe it’s not the same kind of controversy you might find in People magazine, but this is a controversy stemming from a big existential question: Will this thing work? After the dismal failures of Google…

Are QR Codes Here to Stay?

QR codes have proven to be a perpetual experiment for most small businesses and organizations. A recent study by Chadwick Martin Bailey found that, while 81% of consumers have seen the codes, 79% aren’t actually familiar with the term ‘QR code.’ Restaurants may include them on menus, some stores may…

So What, Exactly, Makes a Good Blog?

Yesterday, we featured the blogs of two businesses that had seen significant results that were driven in part by their engaging posts.  Highlighting a successful blog or two is one thing, but writing one is something else entirely. However, yesterday’s post did show that, if done right, blogging for your…

Does Klout Score Really Matter?

If you don’t work in internet marketing, chances are good that you may not know what a Klout score is — but there’s an even better chance that you’ll learn very soon. (Like, right now.) A Klout score is an easy way for someone to gauge their personal influence on Twitter…

Tis the Season to Email?

Halloween is just around the corner, which means the holiday season is about to trick or treat its way into high gear. People are already getting ready for awkward family dinners at Thanksgiving, heartwarmingly garish sweaters knitted by Grandma, and the general adrenaline rush of not knowing what to get…