Content marketing is THE hot topic right now. In fact, it’s smoking hot. Though many would have said “don’t waste your time” a few years ago, it is now the main focus for a majority of marketing professionals today. Content marketing is a marketing technique that allows you to create and distribute relevant and useful [...]
What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: How to Come Up with Ideas for Great Content Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than [...]
Editor’s Note: Creating content that informs and engages your target audience is a main ingredient to any successful online marketing strategy. It allows you to develop relationships, demonstrate your expertise, and extend the reach of your business online. One of the best ways to create great content (and save yourselves tons of time and energy [...]
In today’s content marketing industry, it’s no longer about who has the biggest budget or in most cases, the loudest voice in the room. It’s about the businesses that create meaningful content that connects with their customers. The content that will have the greatest impact makes customers stop, pay attention, and realize that yes, this [...]
It’s no secret that small business owners and Solution Providers alike have one BIG hurdle to jump when it comes to consistently creating content…lack of time. There are many ways to try and save time but my favorite is to remember the three R’s—reduce, reuse, recycle. I was reminded of this by Garrett Brandon, Art [...]
You’ve found those precious few minutes where you have time to send out an email newsletter. You’ve got a great template and a great design for it, too. The only problem is that you have no idea what to say. But coming up with great content ideas that really resonate with your customers doesn’t have [...]
You’ve made the commitment. You’ve signed up for Constant Contact’s Email Marketing. You’re ready to sit down to create your first email and then … nothing! Absolutely nothing! You have no idea what to fill that email template with and think about scrapping the whole thing. DON’T DO IT! The content you “need to succeed” [...]
I know, I know… Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Some uncontrollable impulse forced you to click your mouse or tap that screen. Well, I’ll let you in on a little secret—that impulse is what content marketing is all [...]
When it comes to marketing these days, you’ve probably heard about how important it is to create engaging content. Whether it’s written content for your email campaigns, your blog, ebooks, or your website, it all needs to engage your reader. Now you’re probably thinking to yourself “Oh great, I’m never going to be able to [...]
Small business owners are normally pushed for time, wearing many different hats including CEO and tea-maker! So, although you know that you should be sending a newsletter, blogging, writing guest articles, and posting on Twitter, Facebook & LinkedIn (at the very least), it’s easy to be put off because of the time needed to create [...]