What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: How to Come Up with Ideas for Great Content Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than [...]
When it comes to connecting with your customers, engagement is the language you need to know. So, how can you become fluent in engagement quickly to get your emails opened and acted upon? Following language school, Fluent City’s, tips on creating an engaged audience is a great place to start! In addition to offering fun [...]
Editor’s Note: Creating content that informs and engages your target audience is a main ingredient to any successful online marketing strategy. It allows you to develop relationships, demonstrate your expertise, and extend the reach of your business online. One of the best ways to create great content (and save yourselves tons of time and energy [...]
“Clicks can tell you a lot about what type of content your readers are most interested in. If someone opens an email, reads a piece of content and clicks a particular link; that’s a good indication that they’re interested in that product or that offer or whatever you may be writing about,” explains Bridget McKone, [...]
David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world. That very same David suggested headlines were the most important factor in communication. Not by a factor of 2:1. Or 3:1. But a whopping 4:1. He suggested 80% of your article is dependent on your headline. His exact words were: [...]
If you own a small business, there’s a good chance you’re already creating a lot of content to support your online marketing efforts. You’re not alone. According to a recent study from the Content Marketing Institute, 91% of B2Bs and 86% of B2Cs are currently using content marketing to engage current customers and to reach new [...]
You’ve found those precious few minutes where you have time to send out an email newsletter. You’ve got a great template and a great design for it, too. The only problem is that you have no idea what to say. But coming up with great content ideas that really resonate with your customers doesn’t have [...]
Every time you sit down to write, it’s the same story. You sit there and you can’t really think of what to put in your email newsletters. You really want to say something, but nothing comes out. The longer you sit there, the quicker the minutes tick away. And before you know it, the phone [...]
I’ve been teaching Constant Contact’s Email Marketing Boot Camps for over four years now and if there’s one question that I get on a consistent basis it’s, “What do I say in my email?” Many of our customers set off on the right foot and know that they should be doing email marketing, but at [...]
Ever feel the need to make your personal thoughts and feelings available to the whole wide virtual world? Yeah, me neither. Which is why—for years of my life—blogging ranked pretty high on my list of “the most useless pastimes ever created.” (Honorable mentions go to needlepoint, bowling and golf). If you’ve ever wondered what to [...]