Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that [...]
I recently sent out my 108th weekly email newsletter. I started back in March, 2011, and haven’t missed a week since. I’m happy to say that I regularly receive fan mail from newsletter readers. They love receiving it, and it now has many thousands of subscribers. Between you and me, it’s not that difficult to [...]
Jakob Nielsen, the usability researcher at the Nielsen Norman Group has stated that the average amount of time readers spend with our emails is 51 seconds. 51 seconds! When you think about it, processing email at high speed is a survival tactic we all employ. We’re drowning in overflowing inboxes, and in order to have [...]
Every morning, my day starts off a little something like this: I wake up, roll over, and before I even get out of bed, I reach for my iPhone and check my email. Then I check it again while eating breakfast, and again while waiting in line to get a coffee on my way to [...]
If your emails don’t get opened… If your website visitors stay for just a few seconds and click away… If you have a hard time getting customers to pay full price for your products and services… …it might be the way you’re presenting your business. In a word, it might be your design. Or rather, [...]
You’ve heard the saying that ‘size isn’t everything’–and that’s true, but only if you use what you’ve got in the right way. Of course I’m talking about the header on your email newsletter (I don’t know what you were thinking!), and I’m going to tell you why this is true. Your newsletter header is really [...]
You’re doing everything right. You’ve got your email marketing set up, and you’re sending useful information and promotions on a regular basis. You’re hosting events, both online and in person, and inviting people to them through all the right channels. You’ve got a website—maybe even a blog—that you’re updating regularly. And your products (or your [...]
“Can I just design my email outside of Constant Contact, bring the image into your editor, and use that as my template?” That’s a question I got a lot recently as I spoke with small business owners and entrepreneurs at the Constant Contact booth during the New York Business Expo and Conference in New York [...]
Does it sometimes seem like every business in the world has some sleek images in their email newsletters except you? It’s easy to get envious of all those buttons and clever images, but guess what? You don’t need a graphic designer for them. In fact, you only need about five minutes. If you’re using Constant [...]