Everything email, in one place.
You’ve crafted your Pulitzer-worthy email, it’s mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click “send,” make sure your subject line is up to snuff because as good as your email is, it may never get opened without a great subject line. Successful subject lines can significantly [...]
Now is the perfect time to re-think how your small business markets through email. Chances are you’re fully aware of the pervasiveness of mobile smartphones and tablets. You may be starting to think, “Can people easily read my website or emails on a mobile device?” or “Do I need to create an app?” And as [...]
One of my favorite exercises at our free marketing training events is to get everyone in the room to stand up, find someone they’ve not yet spoken to, and ask that person to join their email list. This exercise is compulsory, and I make sure that people really do it. Mean, huh? I can feel [...]
Every day, 14.5 billion spam messages are sent globally, and nobody wants those messages in their inbox. As an email marketer, the thought that your recipients might think your message is spam is even worse. Once you click “send,” you’re often left wondering whether or not your message ever arrived. In this 35-minute webinar, we’ll [...]
There’s a lot of chatter buzzing about our socially-charged “Liking,” “tweeting,” “linking” marketing industry about whether or not email is dead. Some have claimed it is outdated while others have officially announced the death of email. The thought is that, just as we’ve moved away from paper memos, we’ll eventually move away from email because [...]
I think we can all agree that at times, trying to click on a link, if you’re on a smartphone or tablet, can be a frustrating experience. If you don’t agree, than you probably haven’t tried it. (Either that or you know something that the rest of us do not, so please feel free to [...]
Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are 5 simple tips for your next email blast, or eblast. 1. Don’t call it an email blast! If you read our blog or subscribe to our Hints & Tips [...]
There are two words never uttered around these offices. And those words are “email blast.” When “blast” is used in reference to emails, it conjures up images of unwanted bulk emails invasively clogging thousands of inboxes at a time. And if you’re trying to create and grow meaningful relationships with your customers, it’s easy to [...]
Author’s Note: This article will be especially useful for businesses targeting a smaller number of higher value connections. These email marketing strategies may be most useful for companies with long, trust-based sales processes and large transactions. Also, these strategies are most effective when email marketing is combined with blogging. Quality beats quantity every time. A [...]
For businesses and organizations using email marketing to build relationships and stay in touch with their target audience, you already know that email marketing can drive big results. But you may also be wondering how email stacks up against other marketing outlets. Lucky for you, a new study this week offers the answers you may [...]