Contrary to popular belief, Cinco de Mayo is NOT Mexico’s Independence Day. May 5th is observed to commemorate the Mexican army’s unlikely victory over the French in 1862. However, any excuse for a party, is a good excuse in my book. Many people have their own secret margarita recipes that they break out every May 5th. [...]
These days, it’s hard to find something you can’t do on a mobile device. Want to watch your favorite TV show while running on the treadmill and monitoring your heart rate all at the same time? There’s an app for that. How about something a little more basic like paying your bills, managing your calendar, [...]
All it takes is one look around the office or the coffee shop and you’ll see face after face buried in their smartphone or tablet. Mobile device usage is sky-rocketing. But how many people actually own smartphones? What percentage of email is opened on mobile? Here are 3 mobile stats that you need to know: [...]
If you own a small business, you know just how important scheduling can be. But did you also know that scheduling can play an important role in your email marketing as well? Coming up with the perfect time to send your emails starts with understanding the needs and expectations of your target audience. When are your customers, members, [...]
Big time marketers will think I’m crazy for saying this, but here’s how I got my first 1,000 subscribers: face-to-face conversation. That’s right. I personally invited a thousand people to be on my list. Yes, my list growth was slow. It took years. If you don’t have that kind of patience, you can stop reading [...]
“Clicks can tell you a lot about what type of content your readers are most interested in. If someone opens an email, reads a piece of content and clicks a particular link; that’s a good indication that they’re interested in that product or that offer or whatever you may be writing about,” explains Bridget McKone, [...]
Are you just getting started with email marketing? This is the webinar for you! Getting to Send takes you step-by-step through the process of creating and sending an email newsletter. Our best practice tips will help you: Select the right template Design your email by using your logo and branding colors Find interesting sources for [...]
By now, you’re probably well aware of the impact mobile devices have had on how email is read. Considering mobile marketing firm Knotice’s recent survey, which found that 41 percent of marketing emails are opened on mobile devices, there’s a very good chance you’re reading this article on a smartphone or tablet right now. It’s become [...]
Whether March went out like a lion or a lamb where you are—this is no April Fooling—it’s time to take a look at your email marketing, social campaigns, local deals and events and see what you can do to make your efforts blossom. And, we’re here to help! We’ve got live and recorded webinars loaded [...]
Here at Constant Contact, there’s nothing we enjoy more than celebrating the success of our customers. That’s what the Constant Contact All Star Awards are all about. You work hard to connect with your customers; we see you do it every day. The Constant Contact All Star awards recognize our customers who excel at using [...]