In a recent conversation with one of our Solution Providers, we chatted about Super Bowl advertising and the fact that one 30-second ad cost between $3.8 and $4 million this year. We agreed that while this type of marketing is only used by behemoth brands, sometimes it’s fun to imagine a small business having an [...]
Here in Boston we have the Museum of Science. One of the popular attractions is the Perpetual Motion Machine. (You can see it in action in the first minute and a half of this video.) The machine features balls that roll around on a track setting off all kinds of actions. Once a ball completes [...]
Today, small business owners find themselves in a unique position when it comes to marketing their businesses online. On one hand, it probably feels like there’s just too much you need to be doing. Between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to [...]
There’s no question that word-of-mouth has always been the best form of marketing. In fact, when we speak to small businesses most estimate that roughly 90% of their new customers come from referrals. Word-of-mouth has always worked—and it still works. It should come as no surprise that 90% of consumers surveyed say they trust recommendations [...]
Traditional Marketing is Dead! What’s Your Engagement Strategy? That was the topic that kicked off Wednesday morning at FutureM. In a panel discussion, moderated by Constant Contact CEO Gail Goodman, innovators from across the marketing spectrum took the stage and shared their thoughts on what life would look like in the post-traditional marketing world. The [...]
What’s in this episode? 16 minutes of social media awesome! 1. This week’s topic: How to Make the Most of Small Business Saturday (Here’s where you can download your Small Business Saturday Toolkit.) 2. Questions/topics we discuss: What is Small Business Saturday? Why is Small Business Saturday great for small business? How to plan for [...]
I admit it: I’m a shoeaholic. I also hate to pay retail for anything. So I’m a frequent shopper at several of the discount designer shoe stores. If you shop at these stores, you’re probably familiar with their customer loyalty programs. You earn special rewards, such as $5 or $10 off, based on your spending [...]
What’s in this episode? 20 minutes of social media awesome! 1. This week’s news topic: National Small Business Week 2012: How to Wow! Your Customers 2. Questions/topics we discuss: How does Facebook and Twitter relate to the older generation, or does it? What makes Facebook a viable business? Why must you think in terms of [...]