5 Marketing Ideas to Keep Your Restaurant Top of Mind

With more than one million food service locations across the United States, restaurateurs don’t have to be reminded that they are vying for business in a fiercely competitive marketplace. While industry pundits routinely state that food quality, service, and value must all remain top of mind in the daily struggle for…

How to Use Content for Event Promotion

If you host events on a regular basis, you probably have a pretty good idea of what it takes to make sure people show up. From hanging posters to sending invitations and sharing event information across your different marketing channels — there’s no shortage of event promotional tactics to try…

6 Ways to Promote Your Next Event

With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your…

How to Reach and Teach Through Educational Events

Many people may not think that small businesses run a lot of educational events. But according to Constant Contact data, more than 40 percent of small businesses hold events and seminars, and classes account for the highest percentage of events held. What’s the appeal? From florists hosting floral arrangement classes…