For many, this is the “most wonderful time of the year.” We all know it’s a time for giving, so how about giving yourself the gift of improving your marketing skills. Can’t spare the time for one of our live sessions? Don’t worry! We have a sleigh-full of on-demand, recorded webinars on a wide-variety of [...]
I recently attended a conference in Orlando, Florida, where I heard a speaker say, “Event planning is like a high wire act without a net.” It made me laugh, but as I thought about it, I realized it’s very true! Basically, once your event starts, there’s no turning back. That’s why the key to any [...]
In session six of our light-hearted look at real-world event issues our “customers” reflect on their event experiences. How did their events go? Did they save any time and energy? Were they able to pull off their events without pulling out their hair? Chris Litster, vice president and general manager of the Event Marketing team [...]
In session five of our light-hearted look at real-world event issues our “customers” wonder how they can keep in touch with their attendees after the event. How can they get feedback on their event? Will they need to re-enter information to in order to contact attendees directly? How easy will it be to send post-event [...]
Have you ever heard of the HBO show “Girls?” Neither had I until about a week ago. All of sudden I was seeing it everywhere. My friends were posting about it on Facebook, it was popping up in my Google Reader and even my mom mentioned recording it. The actors associated with the show were [...]
There’s an old saying that goes “There is no such thing as a free lunch.” For the most part I agree – with one exception: event directories. Event directories are an amazingly easy way to promote a public event, yet most event promoters don’t even know these sites exist, never mind take the time to [...]
Your email invitation is one of the most important ways for you to promote your event. With your recipients’ inboxes likely filled with offers and invitations from other businesses and organizations, how can you make yours stand out from the crowd? And getting them to open your invitation is just part of it. Then you [...]
There are a lot of different ways to promote an event online. So how you do decide which is best for you? You could use Facebook — after all, with more than 845 million users, you’ll reach a lot of people. But what about the rest of the world that is not on Facebook? You [...]
An event — be it a networking gathering, open house, fundraiser, or class — is by nature a social affair, so it makes perfect sense that social media would be a fantastic tool to help plan, promote, and build excitement. But is it? With all of the other tasks associated with running a business, how [...]
If a picture is worth a thousand words, then what does that mean for videos? Could a video mean a thousand event attendees? It’s certainly possible. Online video is quickly becoming an important communications tool, one that enables a connection with customers, members, and prospects. While nothing can take the place of face-to-face meetings, online [...]