What’s in this episode? 17-minutes of marketing awesomeness. 1. This week’s topic: Facebook Changes Cover Photo Rules and More This week we’re discussing some new Facebook changes and what they mean for small businesses. 2. Questions/topics we discuss: Changes to Facebook’s Cover Photo policy. Hooray! Facebook’s Lookalike Audiences: A new way to reach potential customers [...]
Small businesses and organizations trying to grow their online presence are often told that one of the best ways to increase traffic to their blogs or websites is to start building relationships on these platforms. The wisdom goes that, by sharing information and comments on social media, news websites, blogs, and email marketing, you’ll establish [...]
What’s in this episode? 18 minutes of social media awesome! 1. This week’s topic: New survey shows 50% of social media users find a brand’s Facebook Page more helpful than the brand’s website. 2. Questions/topics we discuss: Why would a Facebook Page be more helpful than a website? The upside and downside of this finding [...]
I was recently visiting a small, touristy, upscale New England town, and stopped to have lunch at a gourmet deli/foodie & wine gift shop. But a sign on their door stopped me. It listed a few requests of its customers, including this one: No Photographs. The deli owners were probably trying to protect their brand, [...]
Like all small business owners, you’re busy. Which means finding the time to get on Facebook to update your Page can often fall by the wayside. And sporadic posting isn’t exactly the best way to go, especially when you’re trying to execute a promotional plan during an even busier time of year, like the holiday [...]
One of the hardest parts about social media marketing is that it takes a lot of time and effort to keep it going. The most effective businesses are posting almost every day and creating campaigns that are definitely not designed to “set it and forget it.” But the reality is—sometimes you really do need to [...]
What’s in this episode? 18 minutes of social media awesome! 1. This week’s news topic: Facebook Tab Engagement Down 53% Since Timeline Launch 2. Questions/topics we discuss: What are Facebook tabs? Why is Facebook tab engagement down? Where does Facebook activity really happen? How to drive traffic to your tabs Promotion, promotion, promotion! Why you [...]
When you think of online surveys and polls you probably think of the customer satisfaction survey you send out from time to time. But surveys are also an easy way to make the communications you’re already doing—email newsletters, content on your Facebook page, etc—more engaging. Engaged and interested customers and members are more likely to [...]
Any reputable business will have a website, and over the past 20 years, the design of business websites has evolved. As consumers, we have learned what pages we can expect to find on a website; home, about us, contact us, news, recommendations – and depending on the industry – events, calendar, members, products and services. [...]