[Podcast] The One with All the Facebook Promotion [Speakeasy #12]

Editor’s Note: As of August 7, 2014 Facebook announced an update to its Platform Policy, prohibiting the practice of like-gating. With this update, businesses still have the opportunity to require users take a specific action, such as sharing their email address. For more information, read our post on action-gating.    What’s in this episode?…

Is Your Facebook Page Like An Annoying Friend?

Most people know someone who talks nonstop about themselves. And even if you do get a bit of dialogue going, they typically aren’t really listening to you. This behavior leads to times when we purposefully avoid them because we just need a break. Annoying, isn’t it? The reality is that many Facebook Pages are like that annoying friend because of one-sided communication. If you are just pushing marketing posts out there, your posts are…