You may have heard of or even participated in a Twitter Chat. But have you ever checked out a Facebook Chat? Each month, a few of my marketing-obsessed colleagues and I choose a topic to focus on and host a live Q&A on the Constant Contact Facebook Page. We cover a variety of topics from [...]
If you’ve been using email and Facebook to market your small business, you have subscribers and fans already. But don’t you want more? Continuing to grow your email list and attract new fans is an important part of any online marketing strategy. And did you know that you can use these tools together to grow [...]
It’s no secret the way we, as consumers, find local businesses has fundamentally changed. We now use our mobile phones to search for local businesses. This is especially true when trying to find a place to eat and we expect to see a full menu and reviews in order to make a decision. We also [...]
Editor’s note: As a Boston area company it was with great excitement we published this post on the morning of the 2013 Boston Marathon. None of us could have imagined how quickly the day would turn. The impact of this tragedy was felt both on a personal and professional level. Our thoughts are with all [...]
What’s in this episode? 25 minutes of marketing awesomeness. This week’s topic: Facebook Home, LinkedIn Tagging, & the 40th Anniversary of the Cell Phone This week we’re discussing the new “Facebook phone”, a new Facebook-like feature now on LinkedIn, and our old friend the cell phone turns 40. As always we love to hear your [...]
What’s the first thing you do when you get out of bed each morning? Brush your teeth? Feed your dog? Take a shower? How about check your phone? Don’t worry—you’re not alone. A new study from IDC Research released this week found that 80% of smartphone users check their mobile devices within 15 minutes of [...]
Did you know, by using a Facebook Page as opposed to a personal profile, you receive a free analytics tool provided by Facebook? This tool is referred to as Facebook Insights and is something all small business owners should be using to help grow their Facebook presence. Why use Facebook Insights? Research plays an important [...]
Like a lot of people, I share somewhat of a love/hate relationship when it comes to going to the gym. (Actually, if I’m being completely honest, the relationship would be more accurately described as hate/hate.) It’s not that I don’t like feeling healthy or getting in shape. I do. It’s just that for me, the [...]
What’s in this episode? 17-minutes of marketing awesomeness. 1. This week’s topic: Facebook Changes Cover Photo Rules and More This week we’re discussing some new Facebook changes and what they mean for small businesses. 2. Questions/topics we discuss: Changes to Facebook’s Cover Photo policy. Hooray! Facebook’s Lookalike Audiences: A new way to reach potential customers [...]
Since introducing Timeline for Pages back in 2012, Facebook has had some strict limitations on what businesses and organizations can and cannot put in their Facebook cover photo. At the end of 2012 the list of what you couldn’t have on your cover photo included: images with more than 20% text price or purchase information [...]