What are you doing to improve your email marketing in 2013? That was the question presented to more than 400 B2B marketers in a recent study from BtoB Magazine. For nearly half of respondents, finding a way to deliver the right content to the right audience is a top priority. Plus, did you know that [...]
It’s no secret that you started using social media for your business because you want to sell more products. Except, as you may have found, you can’t just create a Facebook Page and start posting links to your products and expect people to buy them. This is because just pushing your products or services is [...]
We all know that change can be difficult. It’s true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy, and resources into improving it, and then one day someone tells you stop and rethink everything that you’ve been doing. It [...]
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that [...]
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But good sales people view “no” as a mere objection they [...]
What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Google I/O Developer Conference 2013 Google I/O is an annual developer-focused conference featuring in-depth technical sessions focused on building web, mobile, and enterprise applications with Google and open web technologies. We’re joined by Constant Contact’s lead mobile architect, Danny Espinoza, who attended [...]
Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook [...]
As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for the sheer fact that [...]
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website and [...]
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming along with it, this [...]