How Long Should My Emails Be?

  This is by far the question I receive most during my classes. While there’s no clear cut answer as to how long an email should be (it’s very dependent on what your audience is looking for), there are a…

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Are You Ready for Event Season?

Event season is here! Are you ready? Do you have everything in place to: Set up and send out invitations to potential attendees? Provide a simple, smart online registration experience to get commitments that will stick? Collect payments for your…

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Don’t Forget Who Brought You to the Dance

As they used to say when I was growing up, “Don’t forget who brought you to the dance.” While this is good advice for a courtship, it’s not realistic for a product-driven company. Most likely, the product that you came…

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5 Unexpected Benefits of Using Twitter Search

If you’re only using Twitter to promote your own content, you’re really missing out. While it’s certainly good for that, it’s also a valuable discovery tool as well. There are more than 400 million tweets sent on Twitter every single…

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