Recently, a friend of mine (also a small business owner) asked me what life is like at Constant Contact and how we stay focused on you, the customer? The answer I gave was this…there are a lot of things that make life here at Constant Contact pretty exciting and rewarding. We all truly love thinking [...]
Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are 5 simple tips for your next email blast, or eblast. 1. Don’t call it an email blast! If you read our blog or subscribe to our Hints & Tips [...]
When it comes to celebrating the contributions of America’s entrepreneurs and small business owners, we couldn’t be more enthusiastic. That’s why we’re offering a nationwide series of free business-building events throughout the month of June to celebrate Small Business Week (June 17- 21, 2013.) Let’s find your next great customer Our “Get Down to Business“ [...]
There are two words never uttered around these offices. And those words are “email blast.” When “blast” is used in reference to emails, it conjures up images of unwanted bulk emails invasively clogging thousands of inboxes at a time. And if you’re trying to create and grow meaningful relationships with your customers, it’s easy to [...]
This week (June 2-8, 2013) is National Business Etiquette Week. I often run into people who think worrying about proper etiquette is passé. Personally, I couldn’t disagree more. In today’s fast-paced, competitive market, I believe minding your Ps and Qs are more important than ever. Missteps in any business situation can tarnish your reputation, ruin [...]
What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: How to Ask for Referrals When you think about your main source of new business, where does it come from? If you’re like most small business owners the answer is word-of-mouth referrals. And even though you know this to be true it’s [...]
It’s no secret: Facebook has become a huge part of how people interact with each other and the brands they like, sharing ideas and recommendations. But too many businesses aren’t seeing results from their Facebook marketing efforts because they’re posting content without a plan for turning “fans” into customers and advocates. In fact – 54% [...]
Author’s Note: This article will be especially useful for businesses targeting a smaller number of higher value connections. These email marketing strategies may be most useful for companies with long, trust-based sales processes and large transactions. Also, these strategies are most effective when email marketing is combined with blogging. Quality beats quantity every time. A [...]
Just as you rely on “word-of-mouth” referrals, so do we. And whether you’re new to the Constant Contact family or are one of our long-time customers, we hope you’ll spread the good word about how we help you grow your small business or nonprofit. Refer a friend to Constant Contact by June 30th, 2013 and [...]
You’ve created a Facebook Page for your business — now what? It’s time to get your page in front of people! In other (fancy marketing) words, it’s time to drive traffic to your page, increase engagement, and promote your business. Remember, people want to connect with you. And sometimes they just need a gentle reminder. Here [...]