You can’t hide from negative feedback. It’s part of the reality of running a business, and in today’s socially-connected world—it’s part of the reality of managing a Facebook or Twitter Page. People “Like” and “Follow” brands like yours because they love the products you sell and appreciate the service you provide, and want to be [...]
I’d like to take this opportunity to take a quick survey: Do you want to make better email marketing decisions? Do you want to give your readers more relevant content? Do you want to have a leg up on your competition? If you’ve answered “yes” to any of these questions then it’s time you learn [...]
Running a successful event is great for you and for your event attendees. However, what’s even better for your business or organization is getting your attendees to come back. Not only because you’ll be building customer loyalty, but because it’s 6–7 times more expensive to gain a new customer than to retain a customer. Don’t [...]
To respond … or not to respond? With apologies to William Shakespeare, if you have a Facebook Page, then that is the question. But it’s really not a question. You should respond to feedback shared on Facebook. After all, if someone were to call you up or walk into your place of business to tell [...]
When people talk about social media, they tend to throw around words like “amplify” and “broadcast.” This makes sense; one of the major benefits of Facebook, Twitter, LinkedIn, etc., is how simple they make communicating your message to large groups. But a better way to consider social media is as a conversation. And like you [...]
Here at Constant Contact, we’re lucky to have many people who call themselves fans — both the Facebook kind and the offline kind. But like any business or organization, we sometimes have, ahem, “opportunities for improvement.” At those times, we’re happy to hear feedback, even if it’s not the positive kind. That’s because when your [...]
What a week. Just as everyone was finally settled back from their holiday time off, Google went and woke people up when it announced it’d be integrating its struggling social network, Google+, more actively into its search engine. Not surprisingly, this sent a ripple through the social media world. Suffice it to say, some folks [...]
As the busy holiday season reaches its end, you are likely seeing (and hopefully, delighting) more and more customers every day. That positive experience will keep them coming back, and by leveraging online reviews you can use those customers’ positive feedback to bring in new customers as well. According to ChannelAdvisor’s 2011 Global Consumer Shopping [...]
One of the best ways to find out if you’re running a successful event is to listen to your event attendees. The good news is that social mediamakes it easier than ever to “eavesdrop” on what your attendees are saying — while the event is taking place. And you won’t need to get a court [...]