Over the last few years, many small business owners have developed a love-hate relationship with online reviews. On one hand, when you consider the popularity of sites like Yelp, TripAdvisor, or Foursquare—online reviews are a great way to get discovered online. On the other hand, if you’ve ever received a negative review, you know just [...]
It’s Super Bowl weekend—are you ready for some football?! No? Well, how about a roundup of this week’s hottest marketing stories? This week, Foursquare introduced a new app for merchants that could change the way small businesses look at the location-based service. Also, Twitter showed this week that even the biggest social networks have plenty [...]
Small businesses have dealt with plenty of Facebook changes in 2012. From new features to a completely new look—you have taken these changes in stride and done your best to adapt to a changing social landscape. But if there’s one change small businesses can be happy about it’s the surge in mobile activity that’s taken [...]
When Facebook bought Instagram earlier this year, people weren’t exactly sure how things were going to go. It was an Instagramers worst fear that its beloved app would just become another part of Facebook and it was unclear to anyone on Facebook, what influence (if any) Instagram would have on the social giant. And while [...]
It looks like the old “It has to be true, I read it on the internet” argument isn’t as popular as some people might think. A new study this week found that for a number of reasons, almost all Americans have major trust issues when it comes to the content they find online. (Spoiler Alert: [...]
It’s time to stop telling people what you “Like” and time to start telling them what you “Want.” A new button could soon be coming to Facebook that could change the way people interact with businesses and their products online. And if what you want is more engagement on your Facebook Tabs, you better start [...]
Have you said thank you to Foursquare today? You may want to. Foursquare has saved up some valuable information over the last three years and now, with a new redesign of its mobile app, it’s using that information to help users discover your business. And speaking of information, if you’re a LinkedIn user you may [...]
Outside of the latest news that CNN is in talks to acquire Mashable, the biggest buzz throughout the course of the week so far at South by Southwest has been about social discovery and the next generation of location-based applications. Specifically, the app that has everyone talking down in Austin is Highlight, which aims to [...]
Ever get tired of just “Liking” something on Facebook? You may be in luck — the social network is developing “Actions,” buttons that let users do all sorts of things other than Like, from clicking “Own” on a product page to “Read” on a book’s Facebook Page. As Facebook unrolled these new features, anyone looking [...]
It’s December, which for many businesses and organizations is peak event season. If you’ve already hosted an event this season, then you may be thinking, “Why didn’t more people show up”? If your event is coming up, you’re probably still working out the logistics and lining up your promotion plans. And frankly, you probably just [...]