What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Google I/O Developer Conference 2013 Google I/O is an annual developer-focused conference featuring in-depth technical sessions focused on building web, mobile, and enterprise applications with Google and open web technologies. We’re joined by Constant Contact’s lead mobile architect, Danny Espinoza, who attended [...]
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming along with it, this [...]
What’s in this episode? 26 minutes of social media awesome! 1. This week’s topic: The Future of Search Marketing for Small Business This week we’ve all been talking a lot about the world of search. Specifically, developments re: Google AuthorRank—a new algorithm that takes the authority of the author into account when serving up search results. [...]
Since the rise of Google search, rankings have been determined in large part by the number of inbound links your website or blog accrues. The logic behind the search algorithm (that is, what ranks one website ahead of another) sees other websites linking to yours as validation for your content and acts as a signal [...]
If you’ve been searching Google lately, then you’ve probably noticed that some results have a picture next to them. That’s a sign that the author has integrated Google Authorship with their blog. Google Authorship essentially links the content you publish on your blog to your Google+ profile. This link between the author and the content [...]
There has been a lot of buzz over the last few weeks about Google AuthorRank, a new search algorithm being introduced by Google sometime in the next few months. Much like EdgeRank on Facebook, AuthorRank will serve to filter what type of content shows up when an individual performs a search using Google. With AuthorRank, [...]
Google+ has become a large question mark for many small business owners. If you’re a Constant Contact Solution Provider, marketing consultant, or B2B service provider who wants to get ahead of the game you may be wondering… Why should you care about Google+? Should you attempt it? Where will you find time for another social [...]
We’re less than a week into the New Year and things are already heating up in the marketing world. After being outshined by the likes of Facebook, Twitter, LinkedIn, and Pinterest in 2012, Google+ may finally be showing signs of life. (This is good news for them, considering that the average person was spending about [...]
They say imitation is the most sincere form of flattery. If that’s the case, Pinterest should be feeling pretty flattered by their friends at Facebook this week. Facebook “collections” are currently being tested by some well-known retailers and could be coming to a newsfeed near you. In other news, YouTube mobile views jumped 400% in [...]
Have you been anxiously waiting to claim your Google+ custom URL? Well soon you’ll be able to. After exclusively offering these personalized URLs to big name celebrities and corporations—Google has finally started rolling them out to everyone else. Also, Facebook is now the second most-popular site for watching online video. (Can you guess whose number [...]