What’s in this episode? 20 minutes of social media awesome! 1. This week’s topic: Discussion around our Small Business Pulse 2012 research 2. Questions/topics we discuss: What is the purpose of social media? Why small businesses fail with social media Do you have to be on all social networks? Has social media made things too [...]
It’s time to stop telling people what you “Like” and time to start telling them what you “Want.” A new button could soon be coming to Facebook that could change the way people interact with businesses and their products online. And if what you want is more engagement on your Facebook Tabs, you better start [...]
No more blind dates. No more online dating services. No more broken hearts. According to a new study, all you need to consider when looking for a date is whether or not you have mutual friends on Facebook. And just in case you were looking for something to celebrate this weekend, Google+ has officially survived [...]
What’s in this episode? 14 minutes of social media awesome! 1. This week’s news topic: Google+ Local replaces Google Places 2. Questions/topics we discuss: What are the pros and cons of hiring someone to do your social media? Why it’s critical for hired help to really know your business Why you must know how social [...]
Hey you…yes you, reading this blog post online. How many people have you talked to today? Okay. How many people have you talked to, not including those online or through your smart phone? A study released this week found that 40% of Americans spend more time socializing online than they do in normal life. Remember [...]
You probably don’t need a study to tell you that people can’t get off their smart phones. But what if that study told you that a huge chunk of those distracted people were actually engaged consumers, using those phones to research your business? Is that a study that you want to learn more about? Also [...]
If you’re having a baked potato for dinner (or breakfast, if you’re one of those people), then you know that microwaving it to perfection can take five minutes or more. Well, if you’re an average user of Google+, you can log on and off while making your potato, and still have time to spare. A new [...]
Everybody loves small businesses, it seems, and now there’s a groundswell of support at the grass-roots level. In the same week that Twitter announced a program where small businesses will have access to a new advertising platform, reports of “cash mobs” started to pour in. What’s a cash mob? It’s a group of people who [...]
Google+ has been a controversial social media network since its launch last summer. Alright, so maybe it’s not the same kind of controversy you might find in People magazine, but this is a controversy stemming from a big existential question: Will this thing work? After the dismal failures of Google Wave and Buzz, Google+ seems — [...]
What a week. Just as everyone was finally settled back from their holiday time off, Google went and woke people up when it announced it’d be integrating its struggling social network, Google+, more actively into its search engine. Not surprisingly, this sent a ripple through the social media world. Suffice it to say, some folks [...]