What’s in this episode? 26 minutes of social media awesome! 1. This week’s topic: The Future of Search Marketing for Small Business This week we’ve all been talking a lot about the world of search. Specifically, developments re: Google AuthorRank—a new algorithm that takes the authority of the author into account when serving up search results. [...]
There has been a lot of buzz over the last few weeks about Google AuthorRank, a new search algorithm being introduced by Google sometime in the next few months. Much like EdgeRank on Facebook, AuthorRank will serve to filter what type of content shows up when an individual performs a search using Google. With AuthorRank, [...]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 1 2. Questions/topics we discuss: The future of Google+ and LinkedIn The year of content and the need to stand out Pictures and better integrations across networks What’s up with Twitter? Are they shooting themselves in [...]
Google+ has become a large question mark for many small business owners. If you’re a Constant Contact Solution Provider, marketing consultant, or B2B service provider who wants to get ahead of the game you may be wondering… Why should you care about Google+? Should you attempt it? Where will you find time for another social [...]
You may have heard of the power of search engine optimization (SEO) when it comes to keywords, but did you know SEO applies to images, too? It’s true! In fact, Google and other search engines will go out of their way to look for results that offer a blend of text and images. On this [...]
Has your business been stuck on the fence when it comes to social media advertising? Social media has always been looked at as the free marketing option for small businesses and, in most cases, it still is. But two new updates this week—one to Facebook Ads and one to Promoted Tweets— may make you think [...]
What’s in this episode? 14 minutes of social media awesome! 1. This week’s news topic: Google+ Local replaces Google Places 2. Questions/topics we discuss: What are the pros and cons of hiring someone to do your social media? Why it’s critical for hired help to really know your business Why you must know how social [...]
If you only learn one thing this week, have it be this: Nonprofits do, in fact, rock at social media marketing. After all, social media marketing is all about building communities and engaging with your audience. Who knows more about that than nonprofits? Check out what one study had to say about the current state [...]
You didn’t have to be looking all that hard to notice that the biggest trend in online content these days is visual content. From infographics to photos, and on sites like Facebook, Instagram, and yes, Pinterest, all anyone wants to do right now is take, create, and share pictures and illustrations. To capitalize on this, [...]
If you’re having a baked potato for dinner (or breakfast, if you’re one of those people), then you know that microwaving it to perfection can take five minutes or more. Well, if you’re an average user of Google+, you can log on and off while making your potato, and still have time to spare. A new [...]