If you only learn one thing this week, have it be this: Nonprofits do, in fact, rock at social media marketing.
After all, social media marketing is all about building communities and engaging with your audience. Who knows more about that than nonprofits? Check out what one study had to say about the current state of social media marketing in the nonprofit sector.
Ever wonder why someone “Likes” your Facebook Page? Now we know the number one reason why. And find out how Google’s not-so-top-secret project could someday change the world in this week’s news roundup.
1. Nonprofits are more social than ever…and it’s working
Despite limited budgets and short staffs, nonprofits are making a continued investment into social media marketing and are seeing measurable results. According to the 2012 Nonprofit Social Networking Report, 98% of nonprofits have a Facebook Page and have an average community size of over eight thousand Fans. 72% of nonprofits are involved in Twitter and have an average following of over three thousand Fans.
Bottom Line: Social media is working for nonprofits and its working because organizations are effectively managing their time and budgets. A whopping 43% of nonprofits budget $0 for their social networking activities and 73% allocate half of a full-time employee to manage their social media presence. So how do they make it work? By using effective strategies, prioritizing their social media marketing efforts and maintaining a dedicated staff.
A varied list of stories this week offered stats on big increases in the use of email marketing this past holiday season, new “users” added to Google+, and the long-term boost to the metrics of social campaigns.
Halloween wasn’t the only thing 
