Using Offers and Promotions to Drive Action

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization achieve goals and objectives. I’ve talked to many small business owners who are curious about how…

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102,000 Reasons NOT to Run a Daily Deal

In November, news began to spread of Need a Cake, a small bakery outside London that was in danger of going bankrupt because they ran a daily deal offering a dozen cupcakes for 75% off the regular price and sold…

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Groupon Falls from Grace, and Other Hot Topics

So what’s been going on this week? Well … Groupon stumbled, Apple and Twitter’s close relationship had some impressive results, and Chapstick paid lip service to disgruntled fans. Check out this week’s hot topics to get the bottom lines on…

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