Tag: Hotmail

Hotmail Adds New “Graymail” Features, and This Week’s Other Hot Stories

This week, most people were buzzing about the holidays and making sure they were ready for Christmas and Hanukkah with all their presents bought, their tree and menorah lit, and their preparations made for some well deserved time off.

But those who were keeping an eye on the marketing world had plenty to talk about as well. Hot topics included the addition of Sponsored Stories into Facebook users’ news feeds and two new studies that showed Google+ users (what few active ones there are) are not following brands’ pages in large numbers.

Speaking of “hot” topics, Hotmail rolled out its much-touted “Graymail” features, which are intended to help users manage their overcrowded inboxes.

What were the takeaways from this week’s big news stories? Read on. [Read more...]

It’s Time to Go Mobile, and Other Hot Topics

Halloween wasn’t the only thing people were buzzing about this week.

Google garnered attention for two reasons: It finally gave access to Google+ business pages — but only to some of its users — and made some significant changes to its search algorithm.

Elsewhere, a new study released by Nielsen showed that a majority of U.S. consumers under the age of 45 carry a smartphone.

What do these and other hot topics mean for marketers like you? Read on to learn our take on some of the week’s big stories. [Read more...]