When it comes to social media, LinkedIn hasn’t always been perceived as the most exciting place to visit. It’s not their fault. After all, it’s not easy to make an online resume, which is primarily how a lot of LinkedIn users use the site, any more exciting, interesting, or engaging than it already is. But [...]
It’s no secret the way we, as consumers, find local businesses has fundamentally changed. We now use our mobile phones to search for local businesses. This is especially true when trying to find a place to eat and we expect to see a full menu and reviews in order to make a decision. We also [...]
What’s in this episode? 25 minutes of marketing awesomeness. This week’s topic: Facebook Home, LinkedIn Tagging, & the 40th Anniversary of the Cell Phone This week we’re discussing the new “Facebook phone”, a new Facebook-like feature now on LinkedIn, and our old friend the cell phone turns 40. As always we love to hear your [...]
It’s rare that we go a full seven days without any changes, updates, or big news from the folks at Facebook, but this week I think we did it. But while Facebook has been quiet this week, LinkedIn has been turning a lot of heads. As it turns out, LinkedIn had a pretty good year [...]
No site has done a better job at carving out a niche in the social media landscape than LinkedIn. While Facebook, Twitter, Google+, and Pinterest grapple over the rest of the social pie, LinkedIn has quietly enjoyed its own piece and has doubled its userbase in less than a year. And while some may question [...]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 1 2. Questions/topics we discuss: The future of Google+ and LinkedIn The year of content and the need to stand out Pictures and better integrations across networks What’s up with Twitter? Are they shooting themselves in [...]
Well, we did it. 2012 is nearly in the books and what a year it has been. In the last twelve months we have seen more changes to the online marketing landscape than anyone could have ever anticipated. From Facebook and its never ending supply of news stories about updates, changes, redesigns, and new features [...]
Yelp is fed up with businesses trying to game the online review system—and now they’re going to make them pay! This week, Yelp introduced a new scarlet letter-like punishment for businesses that break their policy prohibiting paying for favorable reviews. Could we be looking at a new, more-reliable chapter for online reviews? Also, one [...]
1 billion! That’s how many people are now on Facebook. This may help explain why people would consider paying $7 to get their personal pictures or posts seen by friends. Or why Facebook has made a renewed investment in customer service. Who knows? But what we do know is Facebook isn’t slowing down with new [...]
What’s in this episode? 18 minutes of social media awesome! 1. This week’s topic: New survey shows 50% of social media users find a brand’s Facebook Page more helpful than the brand’s website. 2. Questions/topics we discuss: Why would a Facebook Page be more helpful than a website? The upside and downside of this finding [...]