Help, My Contacts Aren’t Opening My Emails!

At Constant Contact, we usually say that the average email open rate is about 20%. That range fluctuates anywhere from 15 to 50%, depending on your industry. It can be frustrating to spend so much energy on a campaign that…

Read More »

The Power of Targeting Your Email Contacts

Recently, I purchased a new car from a major, well-known brand. As part of the purchase process, I gave them my email address and was added to their email list. A month later, I received my first email from them…

Read More »

Our Recipe for Growing a Top-Notch Contact List

It doesn’t take long to learn that I’m a list person. To-do lists, grocery lists, wish lists, bucket lists—believe me, the list goes on. But when working with small businesses, there’s one list that always comes out on top: the…

Read More »