I’m sure I don’t have to tell you how important it is to continually be growing your email contact list. But even as an experienced marketer, you may not be taking advantage of all the key locations or tools available to you as you build your contact list. Use the following resources to be sure [...]
Imagine, hypothetically, that you like comedy. You like seeing stand-up comedians and you enjoy going to a specific theater. So, you sign up to get email updates about upcoming shows. But the next three newsletters that come to your inbox are about opera performances. What are the odds you’re going to find these emails relevant? [...]
Recently, I purchased a new car from a major, well-known brand. As part of the purchase process, I gave them my email address and was added to their email list. A month later, I received my first email from them and the call to action was clear and singular: “Ron, you should come in and [...]
You’ve mentioned to customers that you have an email newsletter. You’ve worked hard to get employees to remind people that it exists. You’ve even set up a form for people to sign up on your website. But still, there’s no more than a trickle of new contacts coming in. What gives? It’s simple: beyond your [...]
When I talk to business owners who are new to online marketing, one of the questions I’m most commonly asked is why email marketing? Like with anything you do to market your business online, it’s always important to understand the pros and cons before getting started. But before laying out the benefits email marketing can [...]
It doesn’t take long to learn that I’m a list person. To-do lists, grocery lists, wish lists, bucket lists—believe me, the list goes on. But when working with small businesses, there’s one list that always comes out on top: the contact list. We’ve all heard that business is about who you know. It’s also about [...]
Over the last few years small businesses have started thinking differently about how to attract new customers and grow their business. While in years past marketing strategies had been built around a theory of sell, sell, sell—today, it’s become much more about connect, listen, communicate, and engage. With tools like email marketing and social media [...]
You’ve done everything right—you’ve created engaging content, you’ve built up your fan and follower counts, and now you have yourself a passionate community. But that’s where it ends. You’ve done nothing to move your biggest fans and followers to a turf that’s your own and not rented from the likes of Facebook, Twitter, or any [...]
What’s in this episode? 24 minutes of marketing awesomeness! 1. This week’s topic: How to Grow Your Email Contact List Permission-based email marketing still plays a central role in helping small businesses and organizations grow relationships with their contacts. It’s the driving force behind reaching your customers and supporters where they are every day—their inbox! [...]
If you’re new to email marketing, then you may be wondering what everyone wonders at some point: how the heck do I get started with this thing? Who do I email and how do I get those email addresses? A lot of small businesses and organizations face a daunting task when they’re trying to create [...]