Summer List-Building Best Practices

For some small business owners, the summer is their busiest time of year. For others, it’s the slow season. Regardless of what time of year it is for you, the next few months are the perfect time to focus on…

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A Personal Approach to B2B List Growth

Big time marketers will think I’m crazy for saying this, but here’s how I got my first 1,000 subscribers: face-to-face conversation. That’s right. I personally invited a thousand people to be on my list. Yes, my list growth was slow.…

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3 Mobile Email List-Building Winners

By now, you’re probably well aware of the impact mobile devices have had on how email is read. Considering mobile marketing firm Knotice’s recent survey, which found that 41 percent of marketing emails are opened on mobile devices, there’s a very…

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Help, My Contacts Aren’t Opening My Emails!

At Constant Contact, we usually say that the average email open rate is about 20%. That range fluctuates anywhere from 15 to 50%, depending on your industry. It can be frustrating to spend so much energy on a campaign that…

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