Tag: Metrics

[Results] What Email Metrics Are Most Important to You?

January 16, 2012 By Caroline Shahar Leave a Comment

We all know that measuring our email marketing efforts is important.

Of course it is; measurement supports our use of resources, and helps us make changes so we get better results in the future.

But there are a lot of things you could be measuring, including open rate, click-through rate, bounce rate, list size, unsubscribes, and shares.

What metric should your business or organization focus on? We asked that question recently on our Facebook Page, and here’s what you told us are the most important email metrics. [Read more...]

Filed Under: Email Marketing Tagged With: , ,

Click-thro​ugh vs. Sharing: Which Metric Is Most Important?

September 29, 2011 By Blaise Lucey Leave a Comment

Email marketing is all about metrics.

Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any email campaign. How many people are opening the emails? How many are using the content and going deeper into the site? How many are sharing the news with their friends?

Constant Contact’s email marketing tool shows you all of these statistics, but it doesn’t tell you which one is most important. That’s for you to decide. That’s why we brought together our managing editor, Martin Lieberman, and our senior content developer, Dave Charest, to talk about which metric is the most important to track. [Read more...]

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Constant Contact Customers See Higher Open Rates

June 2, 2011 By Martin Lieberman 5 Comments

We know you have an increasing number of options available for communicating with your customers and members, and each promises to be more reliable and effective than the next. But despite the rise of social media — or maybe because of it — email marketing remains a powerful tool that businesses and organizations can use and find success.

With that in mind, the Aberdeen Group, an independent research firm, recently surveyed more than 600 small business owners to understand the effect that email marketing has had on their businesses. We’re happy to report that the results showed that Constant Contact customers outperformed those at other email service providers. Specifically, Constant Contact customers receive a 35% higher open rate than their peers. In addition, Constant Contact customers have seen higher year-over-year increases in their open rates than other users: 5.6% increase versus 3.1%.

Of course, we’re thrilled by these findings, but we take greater pride in the fact that you, our customers, are finding such success. We know you work hard on your email marketing efforts, and that you take advantage of our KnowHow resources, so these metrics show that the proof is in the pudding. [Read more...]

Filed Under: Email Marketing Tagged With: , , , , ,