We all know that measuring our email marketing efforts is important. Of course it is; measurement supports our use of resources, and helps us make changes so we get better results in the future. But there are a lot of things you could be measuring, including open rate, click-through rate, bounce rate, list size, unsubscribes, [...]
Email marketing is all about metrics. Whether you’re a restaurant, hair salon, consulting firm, or nonprofit whose mission is to save a blue-spotted toad only found in people’s sock drawers, these numbers are the foundation of any email campaign. How many people are opening the emails? How many are using the content and going deeper [...]