We all know that measuring our email marketing efforts is important.
Of course it is; measurement supports our use of resources, and helps us make changes so we get better results in the future.
But there are a lot of things you could be measuring, including open rate, click-through rate, bounce rate, list size, unsubscribes, and shares.
What metric should your business or organization focus on? We asked that question recently on our Facebook Page, and here’s what you told us are the most important email metrics. [Read more...]
Email marketing is all about metrics.