I don’t think it matters whether your childhood Saturday morning routine included Sesame Street or Blue’s Clues. Rhymes always made everything more fun. And, as my continued remembrance of the first 25 presidents proves (Washington And Jefferson Made Many A Joke…) more memorable too! So, without further adieu, let’s go over all of the ways [...]
You probably don’t need a study to tell you that people can’t get off their smart phones. But what if that study told you that a huge chunk of those distracted people were actually engaged consumers, using those phones to research your business? Is that a study that you want to learn more about? Also [...]
The best way to build relationships with current and our future customers is through two-way communication. As both businesses and organizations, and as consumers, we are now connected so many ways, and we take those connections wherever we go, so building those relationships should be easy, right? Well, the dark side of being so connected [...]
Everyone has either heard or said the cliché, “Time is money.” When there’s so much to do, even our time is valuable. Mobile technologies can often help us to make the most of our time, because they give us the information we want when we want it, so we can stay productive — even when [...]
No matter what their size or industry focus, when asked what is most important for their small business, owners invariably say finding more customers. As a recent Constant Contact survey found out, small businesses care the most about growing long-term relationships and their mailing list. They do that using a variety of marketing tactics, content, [...]
With so many low cost or free tools available, small businesses have a competitive advantage that I have never seen before. A large puzzle piece of this advantage comes from the adoption of mobile technologies. Mobile enables a small business owner to work when and where they want. Today, when small business owners are asked [...]