It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that 66 percent of small business owners are also using mobile technology for their businesses. But what does all this mobile usage mean when it comes [...]
Now is the perfect time to re-think how your small business markets through email. Chances are you’re fully aware of the pervasiveness of mobile smartphones and tablets. You may be starting to think, “Can people easily read my website or emails on a mobile device?” or “Do I need to create an app?” And as [...]
What’s in this episode? 16 minutes of marketing awesomeness. 1. This week’s topic: The Shocking Truth about Small Business Owners and Mobile Technology Today we’re discussing small business owners and mobile technology. Here at Constant Contact we like to keep our finger on the pulse of what’s happening with our customers and we recently conducted [...]
We all know that change can be difficult. It’s true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy, and resources into improving it, and then one day someone tells you stop and rethink everything that you’ve been doing. It [...]
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses are on board, proving that mobile marketing is no longer the sole domain of major brands like Subway, Google, and Target. Given the growing interest in mobile [...]
We are past the point where mobile is an add-on or afterthought: Nearly 25% of web traffic came from a mobile device by the end of 2012, and some analysts are predicting that mobile searches will surpass desktop searches this year. It couldn’t be any clearer that mobile is integral to any go-to-market strategy. But ”mobile” is much more than an optimized website [...]
Every morning, my day starts off a little something like this: I wake up, roll over, and before I even get out of bed, I reach for my iPhone and check my email. Then I check it again while eating breakfast, and again while waiting in line to get a coffee on my way to [...]
What’s in this episode? 19 minutes of marketing awesomeness! 1. This week’s topic: A Discussion About Mobile At this point you’ve probably heard a lot about the importance of mobile when it comes to marketing your business or organization. Considering that statistics now show that more people own a mobile phone than a toothbrush, it’s [...]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 2 2. Questions/topics we discuss: Why visual content will continue to dominate How technology is making it even easier to publish to social networks What does mobile really mean? Why you really need to be mobile-friendly? [...]
Did you know that more than half of Americans now own smartphones and 88% are using those smartphones to access email? And, in the U.K., the figures are similar: almost 40% of adults are using smartphones and over half use their smartphones to access their email. Of course, this means that small businesses and organizations using email [...]